Summary of the Conference Call for Bear Electric (小熊电器) Company Overview - **Company**: Bear Electric (小熊电器) - **Industry**: Small Home Appliances Key Points and Arguments Financial Performance - In Q1 2025, Bear Electric achieved double-digit revenue growth with profit margins returning to the range of 8-10% due to strategic adjustments focusing on balanced growth between revenue and profit while strictly controlling sales expenses and improving operational efficiency [2][4][5] - The acquisition of Roman, a personal care small appliance company, contributed significantly to the company's performance, with consolidated revenue of 300 million RMB and profit exceeding 50 million RMB in 2024 [3][19] Strategic Adjustments - The company shifted its strategy during downturns to prioritize balanced growth over sheer revenue scale, implementing cost-cutting measures and enhancing operational efficiency across various channels and departments [5][6] - Bear Electric optimized its organizational structure on the Douyin platform to continuously improve profitability and managed pricing strategies to reduce low-margin SKUs [2][5] Market Environment - The competitive landscape in the small appliance sector has intensified, particularly with the introduction of a lowest price comparison mechanism by JD.com, leading to a concentration of market share among leading brands [2][7] - In Q1 2025, the relaxation of subsidies in the small appliance category has alleviated some competitive pressures, benefiting Bear Electric [2][7] Sales and Marketing Strategy - The company adopted a conservative competition strategy in the domestic market to avoid price wars, with expectations that the upcoming 618 shopping festival will perform better than the previous year [2][8][11] - The company is focusing on differentiated product strategies, expanding into non-kitchen appliance categories such as maternal and infant care, personal care, and home products to avoid fierce competition in traditional kitchen appliances [13][14] External Factors - Adjustments in tariff policies in April impacted export business, but signs of recovery were noted in May, although uncertainties regarding trade frictions remain [12][15] - The company’s export markets are primarily in Southeast Asia and Japan/Korea, with a relatively low share in overseas markets [16][17] Future Outlook - The company is cautious about providing clear performance expectations due to the volatile nature of the second quarter, with a clearer outlook anticipated after this period [22] - The integration of Roman has been successful, transforming it from a loss-making entity to a profitable one, enhancing Bear Electric's overall market position [19] Organizational Changes - Recent organizational restructuring aimed at reducing costs and improving efficiency involved consolidating smaller departments within the kitchen division and creating a new emerging products division to better allocate resources [20][21] Additional Important Information - The company is actively pursuing overseas expansion, particularly in Southeast Asia, where it has achieved significant market share in self-branded exports [18] - The competitive environment in the small appliance sector is less intense compared to white goods, providing Bear Electric with more strategic flexibility [9][10]