Core Points - The second "Guyu Flavor, Home Year" Liupan Mountain Specialty Product New Year Fair was launched in Yinchuan, Ningxia Hui Autonomous Region, and will run until January 19 [1] - The fair features 50 booths showcasing fresh meat, grains, specialty fruits and vegetables, and intangible cultural heritage products [3] - Various new year products are offered, including special discounts for first-time buyers and services like on-site meat cutting and vacuum packaging [3] Group 1 - The fair is organized by the Ningxia CPPCC, State-owned Assets Supervision and Administration Commission, and the Guyuan Municipal Party Committee and Government [1] - A "Master Flavor Experience Zone" is set up for free tasting of local snacks, and an "Interactive Cultural Area" allows participation in traditional activities like paper-cutting and couplet writing [3] - On January 18, a "Staff Group Purchase Day" will provide special offers for group purchases, including a chance to win a "New Year Blind Box" for spending over 200 yuan [3] Group 2 - Temporary sales points are established in local communities, offering gifts to the first 100 customers each morning and free tasting of specialty snacks [4] - The fair aims to boost consumption with participation from 43 central enterprises and regional state-owned enterprises [3]

Core Viewpoint - The "Guyu Flavor · Home Year" specialty product fair in Yinchuan, Ningxia, showcases high-quality agricultural products from the Liupan Mountain area, providing an immersive shopping experience for local residents and visitors during the festive season [1]. Group 1: Event Highlights - The event features 70 unique booths displaying a variety of products including fresh meats, grains, specialty fruits and vegetables, and mushroom products, attracting significant public interest [2]. - New product launches, such as fruit and vegetable drinks, herbal teas, and beef snacks, highlight regional characteristics and festive attributes, with promotional activities encouraging consumer engagement [2]. Group 2: Experience and Engagement - The market includes multiple interactive areas, such as a "Quality Products Exhibition Area" for tasting and packaging, a "Master Flavor Experience Area" with live cooking demonstrations, and a "Cultural Interaction Area" for traditional activities like paper-cutting and couplet writing [4]. - A "Convenience Service Center" offers services like coupon distribution, customization, and express delivery, aimed at helping residents send local flavors to family and friends [4]. Group 3: Community and Online Engagement - The event runs until January 19, with temporary sales points in local communities and an online "Cloud Market" event lasting until February 25, facilitating nationwide access to Liupan Mountain's festive products [7].