Core Insights - The cultural and tourism market in Zhengzhou experienced a significant surge during the 9-day Spring Festival holiday, with a total of 17.9 million visitors recorded [1][11] - Major attractions such as Yinji International Tourism Resort and Zhengzhou Fantawild Resort were among the top destinations, contributing to the overall revenue growth in the tourism sector [1][2] Visitor Statistics - Zhengzhou received approximately 17.9 million visitors during the holiday period, with the top five attractions being Yinji International Tourism Resort, Zhengzhou Fantawild Resort, Songshan Shaolin Scenic Area, Jianye Film Town, and Zhengzhou China Green Expo Park [1] - The visitor count for the only Henan Drama Fantasy City and Jianye Film Town saw a 100% increase compared to the previous year [2] Revenue Generation - Yinji International Tourism Resort generated a revenue of 1.6 billion yuan during the holiday, with a total of around 700,900 visitors [2] - The overall customer spending in the resort area increased by 29.73% due to a high proportion of out-of-province visitors, accounting for 61% of the total [3] Cultural Activities - Various cultural events and performances were held, including 21 drama performances at Henan Drama Fantasy City, attracting large audiences [2] - The integration of traditional cultural elements with modern entertainment, such as the "Hundred Beasts Celebrating Spring" and "National Trend Temple Fair," enhanced visitor engagement [2][3] Public Cultural Services - Public cultural venues offered free services and activities, such as guided tours and shuttle buses, to enhance visitor experience during the holiday [3] - Events like the "Great Beauty Intangible Cultural Heritage" market showcased traditional crafts and attracted significant foot traffic [4] Media Coverage - Zhengzhou's cultural tourism activities received extensive media coverage, with 35 reports from major national outlets highlighting the city's efforts in revitalizing its cultural landscape [10] - Topics related to Zhengzhou's tourism and cultural offerings trended on social media, further amplifying the city's visibility as a tourist destination [10]

花灯巡游。（白桂斌 摄） 晚上7点，夜幕降临，花灯巡游正式开始。"火树银花不夜天"，城厢古城化身光影秘境，上演一场璀璨的花灯盛宴——鱼灯、龙灯、马灯……各式花灯流光 溢彩，形态各异灯光透过灯纸，在青石板路上投下斑驳光影。此时，刘亮和儿子手持自己做的兔灯，跟着队伍到古城多个景点巡游，锣鼓声、欢呼声此起彼 伏，市民游客纷纷驻足观赏、拍照打卡，定格这限定的新春年味。 转自：四川在线 四川在线记者 陈昊 2月20日，大年初四，成都市青白江区城厢古城沉浸在浓浓的年味里。 "这两天的朋友圈，都被城厢古城的绝美花灯承包了。"当天下午，当地居民刘亮带着儿子来到绣川广场，与其他市民游客围坐一起，扎骨架、糊灯纸、绘纹 样……指尖翻飞间，一个个萌趣十足的花灯渐渐成型。"非遗花灯手作体验特别有意义，小孩特别喜欢，做完花灯就等着参加花灯巡游了。" 花灯巡游。（白桂斌 摄） 同一时间，在古城西街西牌坊护城河畔，上百名市民游客点亮河灯，放入潺潺流水中。一盏盏河灯带着新春的祝福与期许，顺着河水缓缓流淌，与岸边巡游 的花灯交相辉映。 不只是游花灯和放河灯。今年春节期间，城厢古城还常态化举行非遗皮影戏专场展演、汉服巡游、"钢花十二韵"音乐会、音 ...

"春节假期的消费需求是多元的，既要有年货采购的热闹，也要有休闲放松的从容。"山东省商务厅相关负责人在接受采访时介绍，"正月初三是假期承上启 下的节点，大家不再忙于走亲访友，更倾向于放松身心、享受生活。"为此，山东精准把握群众"慢下来、歇一歇、乐一乐"的需求，推出"闲步春市·悦购时 光"主题日活动，将传统购物场景升级为集休闲、娱乐、社交于一体的城市公共空间，让"逛商圈"变成一种节日生活方式。 本次主题日活动活动跳出单一的促销逻辑，着力构建"购物+"消费生态。全省重点商业综合体、步行街、特色街区适当延长营业时间至晚间，为消费者留出 充足的休闲空间。在商品端，服装服饰、美妆护肤、黄金珠宝等"悦己型"消费品类成为促销主力，多家商场推出新春特别折扣、满额赠礼、黄金克减等惠民 举措；在体验端，影院、咖啡馆、亲子乐园等业态深度联动，推出"电影+餐饮""亲子套票""闺蜜下午茶"等新春特惠套餐，实现"一券通玩、一站尽享"，构 建闭环式消费生态。 "我们的目标，是让群众在正月初三这一天，既能享受到购物的实惠，又能体验到娱乐的快乐，更能拥有休憩的惬意。"该负责人说，活动将政策红利与民生 需求深度绑定，让休闲时光成为拉动消费的新引擎 ...

假期来临，餐饮企业迎来客流高峰，市商务局重点监测的250家样本企业昨日营业额同比增长12.1%。 除夕年夜饭预订火爆，据对样本企业的调查统计，传统年夜饭、创新融合菜、火锅等成为市民家宴套餐 的主要选择。除此之外，重点监测的65家连锁超市当日销售额和客流量同比分别增长19.3%和24.7%。 除夕前，家政、洗车养护等服务需求旺盛，家政服务业昨日订单量达到了平时的3倍以上。 （来源：天津日报） 假期首日，津城商圈正式开启"春节模式"，重点商圈客流量与销售额同步攀升。除了开展满减让利、年 终特惠等活动，各大商业载体还联动金融机构推出了支付立减、分期免息等福利。市商务局监测的57家 购物中心当日销售额同比大增28%。黄金饰品、非遗文创、国潮商品等受到青睐，在我市重点监测的商 业载体中，中高端消费品和文娱类消费的销售额同比分别增长了28.5%和18.7%。 有奖发票、消费品以旧换新等政策持续释放活力，滨海新区、武清区、河东区等行政区还发放了春节专 项消费券，进一步带动了数码产品、家电家居等商品消费。昨日，全市有奖发票参与票量超过20万张， 以旧换新交易商品量超1.3万件。 农产品批发市场、商超、菜市场供应充足，部分店铺 ...

Core Viewpoint - The article highlights the vibrant growth of the "New Year goods economy" in China, showcasing how traditional customs and modern consumer trends are merging to create a dynamic market environment during the Spring Festival season [3][15]. Group 1: Consumer Trends - The demand for New Year goods is evolving, with consumers increasingly favoring products that emphasize quality, local characteristics, and health attributes [3][4]. - There is a shift from merely purchasing goods to seeking immersive experiences and cultural engagement during the shopping process [4][5]. - Convenience is becoming a priority, with consumers preferring one-stop shopping experiences that simplify the purchasing process [3][4]. Group 2: Market Dynamics - The New Year goods market is characterized by a blend of traditional and innovative products, with local specialties gaining popularity among consumers [5][6]. - The integration of online and offline sales channels is enhancing market reach, with live streaming and interactive experiences driving consumer engagement [8][9]. - Local governments and businesses are collaborating to ensure a stable supply and vibrant market atmosphere, including measures like extended store hours and promotional activities [6][10]. Group 3: Economic Impact - The New Year goods economy is seen as a crucial driver for domestic consumption, contributing significantly to economic growth and stability [10][15]. - The article notes that by 2025, domestic demand is expected to account for over 67% of China's economic growth, with consumption alone contributing 52% [10]. - The expansion of the New Year goods concept reflects broader trends in consumer behavior, moving from basic needs to a focus on quality and emotional value [15][16]. Group 4: Policy and Regulation - Local authorities are implementing measures to ensure fair distribution of temporary market stalls, enhancing transparency and market vitality [12][13]. - The issuance of consumer vouchers and promotional activities is being closely monitored to ensure fairness and effectiveness in stimulating spending [14][15]. - Regulatory bodies are actively involved in overseeing food safety and pricing practices during the festive season to protect consumer interests [11][16].

Group 1: Core Insights - The 2026 Spring Festival is marked by a strong consumer demand across various sectors, including travel, dining, and shopping, driven by the longest 9-day holiday in history [1] - The consumption market is characterized by quality, experience, and digitalization, reflecting the continuous optimization of China's consumption structure and new trends in industry development [1] Group 2: Travel Market Dynamics - The travel market during the 2026 Spring Festival shows a robust demand and supply, with diverse travel experiences and upgraded consumption [3] - A notable trend is "reverse holidaying," where young people choose to celebrate the festival in their work cities with family, leading to significant growth in tourist numbers in first-tier and new first-tier cities [3] - High-end accommodation and unique experiences are increasingly popular, with a marked rise in bookings for luxury hotels, hot springs, and family-friendly resorts, as consumers seek quality over traditional tourism [3] Group 3: Dining and New Year Goods - The dining and New Year goods market is evolving with a focus on health and innovation, maintaining traditional elements while introducing new vitality [4] - There is a strong demand for dining experiences during the festival, with various options such as home-cooked meals, hotel reservations, and food delivery maintaining high activity levels [4] - Health-oriented products like nuts, dried fruits, and organic oils are seeing significant sales growth, replacing traditional high-fat and high-sugar items as consumer preferences shift [4] Group 4: E-commerce and Live Streaming Impact - E-commerce and live streaming are reshaping the distribution of New Year goods, with live streaming becoming a key sales channel, as evidenced by a threefold increase in sales of gift boxes on Douyin during the festival period [5] - Regional specialties, such as Chaoshan marinated goose and Zhejiang sauce duck, have successfully expanded from local markets to nationwide sales, with a 223% year-on-year increase in transaction value for these products [5] - The ongoing consumer demand is driving innovation and upgrades in related industries, with companies leveraging technology and services to optimize their offerings and capture the Spring Festival consumption boom [5]

Core Viewpoint - Beijing's market regulatory authorities are implementing a series of measures to ensure stable prices and a safe consumption environment for citizens and tourists during the upcoming Spring Festival [1]. Group 1: Price Monitoring and Stability - The Beijing Market Supervision Bureau has established a "smart monitoring + precise warning" mechanism to monitor prices of over 40 essential consumer goods daily, including rice, flour, oil, meat, eggs, vegetables, and milk [2]. - More than 400 price monitoring points have been set up across wholesale markets, large supermarkets, community vegetable shops, and convenience pharmacies to achieve real-time price tracking and intelligent identification of abnormal fluctuations [2]. - During the Spring Festival holiday, the market supervision department will enhance price monitoring frequency and increase inspections in key areas to ensure price stability for essential goods [2]. Group 2: Price Transparency and Consumer Protection - The market supervision department is focusing on consumer hotspots such as dining and tourism, ensuring that items like New Year goods, scenic area tickets, and dining packages are subject to strict price marking regulations [3]. - Enforcement personnel will conduct on-site inspections and random checks to ensure compliance with price marking regulations, targeting illegal practices such as fictitious original prices and misleading discounts [3]. - For New Year's Eve dinner reservations, restaurants are required to ensure consistency in pricing across menus and to clearly indicate prices for different portion sizes and packages [3]. Group 3: Regional Coordination and Compliance - During the "Beijing-Tianjin-Hebei Joint New Year" event, market regulatory authorities from the three regions have jointly issued guidelines to regulate market price order during the New Year period, emphasizing integrity, clear pricing, and fair competition [4]. - The upcoming Mi Yun District Ye Xian Tower Temple Fair will combine traditional elements with modern attractions, with enforcement personnel focusing on price marking compliance and conducting price law education for vendors [4]. - The Mi Yun District Market Supervision Bureau will enhance personnel presence and dynamic inspections during the temple fair to promptly address price violations such as price gouging and false pricing [4]. Group 4: Overall Impact on Consumer Welfare - The comprehensive measures taken by Beijing's market regulatory authorities aim to support the happiness of citizens during the festive season, ensuring that traditional celebrations are filled with warmth and joy [5].

红绸映花灯，墨香绕古城。新春的西安，传统年味与现代文旅碰撞出别样火花。 从非遗市集到花灯夜游，从文旅消费到市井烟火，西安在新春里展现出经济回暖、民生向好的鲜活 图景。 书院门里，红纸铺展，墨香氤氲。春联、麦秆画等非遗手工艺品成了新春热门选择，老手艺融入了 市井消费。 夜幕下，城墙与芙蓉园的花灯次第点亮，"花灯+夜游""花灯+演艺"让古城夜生活格外热闹，外地游 客纷至沓来"沉浸式过年"。 大唐不夜城，千年唐韵，非遗文创热销，国风演艺轮番上演，文旅消费与文化体验在这里深度交 融。 城墙根下，陕北说书、秦腔、木偶戏轮番开演，老戏码焕发新生；街巷深处，肉夹馍、甑糕飘香， 文创雪糕、文创手账让"吃游"体验更丰富。 中国经济网记者 许怡 杨梦莹（实习） （责任编辑：张晓波 ） 【免责声明】本文仅代表作者本人观点，与和讯网无关。和讯网站对文中陈述、观点判断保持中立，不对所包含内容 的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考，并请自行承担全部责任。邮箱： news_center@staff.hexun.com ...

Core Insights - The 2026 Spring Festival travel season is set to begin on February 2, with a record 9-day holiday, leading to a surge in tourism, dining, and logistics sectors, blending traditional customs with modern consumption trends [1] Travel Market - The travel market is experiencing strong demand, with pre-bookings for the Spring Festival surpassing last year's figures, indicating multiple travel peaks during the holiday [2] - Popular routes include Guangzhou-Shanghai and Beijing-Shenzhen, with some lesser-known destinations seeing booking increases of over 300% [2] - The trend of "reverse holidaying" is prominent, with cities like Fuzhou and Shantou seeing significant increases in hotel bookings due to their cultural attractions [2] Theme Parks and Family Travel - Chinese-themed amusement parks are gaining popularity, with significant increases in visitor interest, particularly in locations like Zhengzhou and Jiangsu [3] - Family travel is a key driver of growth, with a notable rise in bookings for high-quality accommodations and family-oriented experiences [4] Quality Vacation Demand - There is a marked increase in demand for high-end hotels and standalone vacation rentals, with family-oriented bookings making up over half of the total [4] - The trend of "whole house" rentals is rising, with significant growth in bookings for standalone villas, catering to large family gatherings [4] International Travel - The outbound travel market is booming, with a 60% increase in long-haul travel bookings and a 160% increase in short-haul destinations [5] - Popular destinations include Turkey and New Zealand, with a growing trend of foreign tourists visiting China to experience local customs during the Spring Festival [5] Dining and Logistics - The dining sector is seeing robust demand, with restaurants offering special menus and services for the holiday, leading to increased operational activity [6] - The logistics sector is also experiencing a surge, with significant increases in orders for food and other goods, particularly in regions like Shenzhen [7][8]

Core Insights - The article highlights the transformation of the Chinese New Year goods market, shifting from traditional items to more personalized and emotionally resonant products, reflecting an upgrade in consumer income and changing consumption concepts [1][2]. Group 1: Market Trends - The market for emotional consumption has reached several trillion yuan, with growth rates significantly outpacing traditional consumption sectors [1]. - Emotional consumption is characterized by consumers seeking emotional experiences, social expression, and cultural value beyond basic material needs [2]. Group 2: Consumer Behavior - The shift from survival-based consumption to development and enjoyment-oriented consumption emphasizes the importance of personal and cultural needs [2]. - Modern life’s fast pace and changing social relationships have made consumption a means for emotional regulation and psychological compensation [2]. Group 3: Product Innovation - Companies are encouraged to innovate and customize products to meet diverse emotional demands, ensuring that offerings resonate with consumers [3]. - The integration of emotional value into product design and service delivery is essential for creating a positive consumer experience and fostering a sustainable market [3].