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一个博物馆,改变河南一座城
经济观察报· 2025-05-06 12:53
Core Viewpoint - The article discusses how the China Character Museum leverages the tourism boom to transform traditional culture into "pop culture" while maintaining professionalism in the influencer economy, providing a model for other cities experiencing a museum boom [5]. Tourism Growth - In recent years, Anyang has emerged as a popular tourist destination, with a total of 7.63 million visitors during the 2024 National Day holiday, marking a 79.81% year-on-year increase, and a total tourism revenue of 4.845 billion yuan, up 84.38% [4]. - The China Character Museum has become a must-visit attraction for tourists, contributing to the surge in visitor numbers since its recognition as a national first-class museum in December 2020 [4][5]. Cultural and Creative Products - The museum has introduced innovative cultural products, such as the "Oracle Bone Script Water Margin Poker," which has gained significant popularity, contributing to a record revenue of 5 million yuan from cultural products last year [4][10]. - The museum's cultural product revenue has seen substantial growth over the past three years, increasing from approximately 300,000 yuan in 2022 to 5 million yuan in 2024, with over a thousand products currently available for sale [10]. Professionalism in Exhibitions - The museum emphasizes maintaining professionalism in its exhibitions, with a team of experts involved in the design and curation process to ensure accurate representation of cultural knowledge [13][15]. - The museum has established educational partnerships with local schools, providing knowledge dissemination and training for students, thereby enhancing its role in cultural education [16]. Community Impact - The museum's popularity has positively impacted the local economy, with increased business for nearby restaurants and taxi services during peak tourist seasons [18]. - The presence of the museum has also elevated property values in the surrounding area, with prices reportedly higher by about 2,000 yuan per square meter compared to other regions [20]. Global Outreach - The China Character Museum has expanded its influence beyond Anyang, conducting exhibitions both domestically and internationally, with a total of 115 events held since 2012 [22]. - Recent initiatives include a flash event in Zhengzhou and a themed subway train promoting the museum's cultural heritage, showcasing its commitment to cultural outreach [21].