国庆中秋假期，各地的博物馆成为市民游客"打卡"热门旅游地。不少博物馆依托特色展览、精美文创，让沉睡的历史走出展柜。越 来越多的游客"为了一座馆奔赴一座城"，"博物馆热"带来的巨大流量成为引领文旅消费升级，拉动假日经济的新引擎。 透物见史透物见人 故宫百年展启幕 2025年是故宫博物院建院100周年。从9月30日至12月30日，"百年守护——从紫禁城到故宫博物院"展览对观众开放。展览以"百年传 承"为主题，《五牛图》《清明上河图》等公众关注的文物也集中亮相。 故宫建院百年 乾隆花园迎首秀 故宫博物院一直未曾开放的宁寿宫花园也就是乾隆花园，不久前也迎来首秀。乾隆花园被称为紫禁城里最豪华的花园，共有四进院 落，此次开放的区域是乾隆花园的第一和第二进院落。第一进院落以精巧的布局，展现了中国古典园林"虽由人作，宛自天开"的审 美意境。第二进院落酷似民间四合院的朴素规整布局，寄托了乾隆皇帝对自己退休生活的宁静向往。 三星堆文物"立体再现"古蜀文明 多地博物馆依托馆藏资源深度开发文化IP，通过精准分层运营，实现传统文化全龄段"活态传承"。 "为一座馆赴一座城" 文博场馆人气旺 国庆假期，不少民众在南京越剧博物馆小剧场里零距 ...

Group 1 - The core viewpoint of the article highlights the significant growth in museum attendance and cultural product revenue in Jiangsu province following the implementation of policies aimed at enhancing the high-level opening and quality development of provincial museums [1] - In the past year, major museums like the Nanjing Museum and the China Railway Museum extended their opening hours significantly, with a total of 1,121.9 million visitors recorded, representing an 8.7% year-on-year increase [1] - A total of 84 monitored museums in the province received 8,125.12 million visitors, marking a 19.09% increase compared to the previous year [1] Group 2 - The "museum boom" has also stimulated the night economy in cities, becoming a new engine for local cultural and tourism consumption [2] - In the vicinity of the top ten museums with extended hours during the summer, the average occupancy rate of star-rated hotels reached 88%, an increase of 25 percentage points compared to the previous summer [2] - Nighttime visitor spending increased by 25.2% year-on-year, with significant growth in dining, accommodation, entertainment, and shopping expenditures, which rose by 9.5%, 10.7%, 45.7%, and 16.3% respectively [2]

Core Points - The Ministry of Commerce and nine other departments released policies to expand service consumption, including measures to extend operating hours of popular cultural and museum venues, optimize reservation methods, and encourage collaboration with social forces for cultural product development [1][3] Group 1: Policy Measures - The new policies include 19 measures aimed at enhancing service consumption in cultural sectors, such as extending operating hours and promoting innovative exhibition methods [1] - Support for cultural institutions to open their collections and collaborate with social entities to develop cultural and digital products is emphasized [1] Group 2: Industry Trends - The "museum boom" has led to increased visitor numbers, with museums implementing extended hours and special night activities, significantly boosting consumer engagement and cultural dissemination [3] - As of mid-September, there are 11,600 museum-related enterprises in China, with over 80% established for more than five years, indicating a mature industry [3] Group 3: Economic Impact - In Jiangsu province, monitored museums received 81.25 million visitors over the past year, a 19.09% increase year-on-year, showcasing the positive impact of policy measures on visitor engagement [3] - The introduction of night activities and extended hours has stimulated local economies, with hotel occupancy rates rising by 25 percentage points and night-time consumer spending increasing by 25.2% [5] Group 4: Future Initiatives - The provincial cultural and tourism department plans to continue implementing measures to enhance museum services, including more high-quality exhibitions and night activities, as well as the development of digital museum initiatives [6]

Core Insights - The article highlights the resurgence of museums in Jiangsu, with a significant increase in visitor numbers and innovative policies driving high-quality development in the cultural sector [1][2][7] Mechanism Innovation - The "Policy Measures" introduced by the Jiangsu Provincial Department of Culture and Tourism aims to break down barriers to museum development, leading to a 19.09% year-on-year increase in visitors to 84 monitored museums, totaling 81.25 million visitors [2] - Key initiatives include extended opening hours and the introduction of night tours, with major museums like Nanjing Museum and Yangzhou Grand Canal Museum implementing these changes [2][3] Extended Opening Hours - The implementation of extended opening hours has alleviated visitor demand issues, with 91 museums participating during the summer, resulting in a 22.05% increase in visitor numbers [3] - Notable night tour events attracted significant attendance, with various themed activities enhancing the cultural experience [3] Activation and Utilization - Museums have shifted from static "cultural warehouses" to dynamic "cultural showcases," hosting 1,046 exhibitions since September last year, with several gaining national recognition [4] - The development of 4,659 new cultural products has generated 567 million yuan in revenue, marking a 47.6% increase in product offerings [4] Cultural Empowerment - The "See Su Rhythm" initiative has successfully brought high-quality cultural resources to local communities, with 2.09 million visitors and 11.67 million yuan in cultural product sales [5] - This initiative exemplifies the integration of digital exhibitions and cultural arts, enhancing community engagement [5] Market Impact - The extended hours and increased visitor engagement have stimulated local economies, with hotel occupancy rates rising by 25 percentage points and a 25.2% increase in nighttime consumer spending [7] - The influx of visitors has led to an estimated 8 billion yuan in local consumption, driven by cultural tourism activities [7] Future Directions - The Jiangsu Provincial Department of Culture and Tourism plans to continue enhancing museum services, promoting high-quality exhibitions, and expanding night tour offerings to sustain growth in the cultural sector [8]

Group 1 - The core viewpoint emphasizes the importance of museums in preserving and transmitting human civilization, serving as a bridge between the past, present, and future [1] - During the "14th Five-Year Plan" period, the National Cultural Heritage Administration has implemented a series of reform and development policies to strengthen the top-level design for museums, resulting in a modern museum system with 7,046 registered museums by the end of 2024, including 1,660 national first, second, and third-level museums [1] - Over the past five years, the central government has invested over 15 billion yuan in free admission subsidies, receiving over 4.1 billion visitors, and actively promoting digital construction in museums to enhance public cultural services [1] Group 2 - Annually, over 40,000 exhibitions and more than 500,000 educational activities are held nationwide, effectively promoting the transmission of excellent traditional Chinese culture, revolutionary culture, and socialist advanced culture [2] - The "museum fever" has been rising, especially during holidays, leading to high demand for popular museums, which reflects public attention and recognition of cultural heritage work [2] - The National Cultural Heritage Administration is guiding local cultural departments to enhance supply capabilities and improve service quality in response to the high demand for museum visits [3]

Core Insights - The number of registered museums in China is expected to reach 7,046 by the end of 2024, with an average of one museum for every 200,000 people, and over 91% of them being free to enter [1][2] - The central government has invested over 15 billion yuan in subsidies for free admission, attracting more than 4.1 billion visitors over the past five years [1] - The annual number of exhibitions exceeds 40,000, and educational activities surpass 500,000, significantly promoting the transmission of traditional, revolutionary, and advanced socialist culture [1] Group 1 - The "museum fever" has led to high demand for popular museums, resulting in ticket shortages during holidays [2] - The State Administration of Cultural Heritage plans to enhance supply capabilities by utilizing larger museums to support smaller ones through exhibitions, loans, and online displays [2] - Measures will be taken to improve service quality, including implementing appointment systems, enriching cultural content, and optimizing visitor experiences, especially during peak seasons [2]

央视网消息：国家文物局相关负责人在9月11日国务院新闻办公室发布会上介绍，"十四五"期间我国博物馆事业蓬勃发展，"博物 馆热"持续升温。 国家文物局副局长乔云飞称，一方面增强供给能力，通过大馆带小馆，巡展、借展、联合办展、"云展览"等方式，把更多优质文 化资源送到基层；另一方面提升服务质效，科学实施预约机制。特别是在寒暑假和节假日，通过调整单日预约量、取消闭馆日、延长 开放时间等方式主动应对，最大限度满足爆发式激增需求。 目前，全国备案博物馆数量达到7046家，其中免费开放6444家，占比91%以上，全国博物馆新增藏品889.2万件/套，每年举办展 览超4万个，年接待观众已近15亿人次。五年间，中央累计投入免费开放补助资金超150亿元，接待观众超41亿人次，随着近年来"博 物馆热"持续升温，也出现了一些热门大馆，特别是在节假日"一票难求"的情况。相关负责人表示，将采取有效举措进行应对。 ...

Core Insights - The "museum fever" has been rising, especially during holidays, leading to high demand and ticket shortages for popular museums [1] - The National Cultural Heritage Administration is responding to this demand by enhancing supply capabilities and improving visitor services [1][2] Group 1: Supply and Demand Dynamics - A small number of museums have concentrated high-quality exhibits, resulting in supply shortages, which is a common "supply-side" phenomenon [1] - Measures being taken include collaboration between large and small museums, touring exhibitions, and online exhibitions to distribute cultural resources more widely [1] Group 2: Visitor Experience Enhancement - The administration is implementing a scientific reservation system, enriching exhibition content, optimizing visitor routes, and enhancing overall visitor experience [1] - During peak times like holidays, adjustments such as increasing daily reservation limits, canceling closure days, and extending opening hours are being made to meet surging demand [1] Group 3: Future Development Plans - Future plans include strengthening museum construction through scientific planning, optimizing resource allocation, and promoting differentiated and specialized development of museums [2] - By the end of 2024, there will be 7,046 registered museums in China, including 1,660 national-level museums, establishing a diverse and equitable modern museum system [2]

Core Viewpoint - The article highlights the innovative approach of Shandong Special Education Vocational College in training hearing-impaired students in the field of cultural relic restoration, showcasing their unique capabilities and the positive societal impact of this initiative [1][4]. Group 1: Educational Approach - The college established a cultural relic restoration and protection program specifically for hearing-impaired students in collaboration with state-owned cultural heritage units and enterprises in 2019 [2]. - Traditional teaching methods were found ineffective, leading to the development of a specialized sign language manual for professional terms and practical tools, enhancing the learning experience for students [2][3]. - The program has evolved from basic facilities to a comprehensive training environment with approximately 1,000 square meters of workspace and advanced equipment [3]. Group 2: Student Development and Achievements - The program has successfully trained nearly 100 graduates, with around 50 becoming full-time restorers, reflecting a growing recognition of the profession [3][4]. - Students have demonstrated significant progress, with the ability to restore thousands of pages of ancient texts and hundreds of ceramic pieces annually, contributing to projects at the Shandong Museum [3]. - The initiative has not only improved students' skills but also enhanced their self-worth and societal acceptance, as evidenced by positive feedback from clients and increased interest from parents in vocational choices for special needs children [4][5]. Group 3: Societal Impact - The program has contributed to changing societal perceptions of hearing-impaired individuals, as evidenced by a former student's success in proving their capabilities to clients [4]. - The admission ratio for the program is now 3:1, with inquiries increasing fivefold since its inception, indicating a growing interest and recognition of the field [4].

Core Insights - The article highlights the booming interest in museums, particularly illustrated by the success of the "Pyramid Summit: Ancient Egyptian Civilization Exhibition" at the Shanghai Museum, which attracted over 2.77 million visitors and generated over 760 million yuan in total exhibition revenue [3][4]. Group 1: Museum Attendance and Impact - The "Pyramid Summit" exhibition has become a symbol of the "museum fever" trend, with national data showing that museums across China received over 60.49 million visitors during the May Day holiday, a 17% year-on-year increase, marking a historical high [3]. - The exhibition significantly boosted local consumption, with a reported ratio of 1:48 in terms of city consumption impact, leading to over 35 billion yuan in overall city consumption [4]. Group 2: Young Audience Engagement - Young people are increasingly engaging with museums as a lifestyle choice, with 35% of visitors to the Shanghai Museum being under 35 years old [4][5]. - The trend of visiting museums is becoming a social activity, with visitors expressing emotional connections and a sense of cultural belonging through their experiences [3][6]. Group 3: Innovative Museum Offerings - Museums are diversifying their offerings to attract visitors, including interactive experiences and unique events, such as allowing visitors to bring cats to exhibitions, which received positive feedback on social media [7]. - The development of creative cultural products has become a significant aspect of museum engagement, with over 1200 products launched during the Egyptian exhibition, resulting in sales exceeding 300 million units and generating over 440 million yuan in revenue from related activities [9][10]. Group 4: Cultural Product Trends - The museum creative product market is thriving, with sales revenue reaching 3.428 billion yuan in 2024, a 63.7% increase year-on-year, driven primarily by younger consumers [9]. - The most popular creative products are those with unique designs and cultural significance, reflecting a shift from simple replicas to items that resonate with the emotional and cultural identities of consumers [9][10].