来自巴西的巴中通讯社副社长严佳认为，中国蓬勃发展的"博物馆热"，引发了国际社会的关注与好奇， 正成为一种潮流文化现象。在此背景下，她观察到有越来越多海外游客将中国的博物馆列入旅游"必选 项"，通过感知历史了解中国。另一方面，中国博物馆正愈发频繁地开展国际学术交流、展览交流，这 也是推动文明交流互鉴的重要方式。 中国"博物馆热"的国际叙事：文化自信照亮文明对话之路 中新网泸州11月14日电 (记者 岳依桐)"博物馆是集中展示历史文化的窗口，更是不同文明交流互鉴的重 要窗口。"14日，美国《美中报导》总编辑禤志文在四川省泸州市博物馆内不断按下快门，将东汉陶庖 厨坐俑、陶双手捧杯坐俑等文物一一记录。他说，近年来中国"博物馆热"不断升温，在全球范围内引发 广泛关注，在一定程度上也增强了海外受众对中国历史文化的兴趣，促进了中外文明交流。 当日，2025海外华文媒体泸州行联合参访团走进有15000余件藏品的国家一级博物馆——泸州市博物 馆。一件件承载着泸州千年历史的文物，与一群致力于向世界讲述中国故事的媒体人"相遇"，为中 国"博物馆热"的国际叙事碰撞出火花。 当地气温虽已转凉，但该博物馆依然人气火爆，研学团、旅游团等络 ...

Core Viewpoint - The article highlights the growing trend of museums and cultural venues becoming popular tourist destinations, driven by innovative exhibition formats and interactive experiences that enhance cultural tourism and consumer engagement [1][2][5]. Group 1: Innovative Exhibition Formats - Museums are increasingly adopting innovative exhibition formats to enhance visitor engagement and attract more tourists, thereby driving cultural tourism [2][6]. - Jiangsu province, with 362 registered museums, is optimizing cultural services and product offerings to boost the local economy, exemplified by the Xu Zhou Museum's interactive events during a local sports match [2][8]. - Nanchang is focusing on immersive and interactive exhibition experiences, utilizing modern technologies like AI, AR, and VR to transform visitors from mere observers to active participants [3][4]. Group 2: Cultural Tourism Development - Nanchang has established a new museum development model that integrates state-owned and non-state museums, enhancing the overall cultural tourism experience [3][6]. - The Nanchang New Fourth Army Museum upgraded its exhibitions to commemorate historical events, attracting significant visitor numbers and enhancing the city's cultural profile [4][6]. - The "museum fever" is contributing to the growth of themed tourism, with unique cultural IPs being developed, such as the "Golden Haihun" from the Haihunhou archaeological site [5][6]. Group 3: Enhanced Visitor Experience - Museums are upgrading their services to accommodate increasing visitor numbers, with policies in place to extend opening hours and enhance cultural product offerings [8][9]. - Interactive experiences and performances are being integrated into museum visits, providing a multi-sensory experience that combines history with modern technology [9][10]. - The development of digital cultural products and the promotion of "smart museums" are key strategies for making cultural heritage more accessible and engaging for the public [9][10].

Core Viewpoint - The "museum fever" in China is on the rise, with many museums transitioning from a static exhibition model to a comprehensive cultural experience center, which has led to increased operational management pressures [1] Group 1 - The number of museums in China is increasing, reflecting a growing public interest in cultural experiences [1] - Museums are extending their hours and expanding services to meet the demand for more interactive and engaging experiences [1] - The shift towards a cultural experience center model is creating new challenges in operational management for museums [1]

Core Insights - The "museum fever" in China is a growing trend driven by increased living standards and a heightened demand for cultural experiences among the public [1][5] - Museums are evolving from mere exhibition spaces to multifunctional cultural hubs that offer educational, entertainment, and social experiences [4] Group 1: Visitor Experience Enhancements - Many museums have implemented policies to reduce entry barriers, such as eliminating reservation requirements, which has led to a significant increase in daily visitor numbers [1] - Digital services like online exhibitions, audio guides, and VR/AR technologies are enhancing visitor engagement and accessibility [2] - Museums are focusing on personalized services for diverse demographics, including tailored educational programs for students and slow-paced tours for seniors [3] Group 2: Nighttime and Immersive Experiences - The popularity of "museum night tours" has surged, with search interest increasing over 100% in the past month, reflecting changing consumer habits [4] - Innovative formats like "immersive theater tours" are being developed to attract younger audiences and enhance visitor participation [3][4] - The integration of technology and artistic lighting is transforming the nighttime museum experience, making it more dynamic and interactive [4]

Core Insights - The "museum fever" phenomenon reflects a cultural and economic trend where consumers are increasingly valuing cultural experiences and products, leading to significant engagement on social media platforms [1][2][3] - As GDP per capita surpasses $10,000, cultural consumption emerges as a new growth driver, with museums serving as key venues for public cultural consumption [2][3] - The museum sector is evolving from traditional displays to interactive and experiential offerings, utilizing technology like AR and VR to enhance visitor engagement [2][3][8] Industry Trends - The cultural and related industries in China are projected to reach a revenue of 19 trillion yuan in 2024, marking a 7.1% increase from the previous year, indicating robust growth in cultural consumption [2] - Museums are increasingly integrating creative products into their offerings, with the Palace Museum's cultural product sales exceeding 1.5 billion yuan, showcasing the financial viability of cultural engagement [3][8] - The shift towards a dual-driven economic model, balancing material and spiritual needs, is evident in the rising popularity of museum-related cultural products and experiences [2][3] Consumer Behavior - Visitors to museums are not only seeking to view artifacts but also to purchase cultural products and experiences, reflecting a desire for deeper engagement with history and culture [3][9] - The trend of "buying culture" and "buying experiences" is becoming prevalent, with consumers looking for meaningful interactions rather than mere transactions [3][9] - There is a growing expectation for museums to offer unique and high-quality cultural products, as some current offerings face criticism for being overly generic or poorly made [3][9] Challenges and Opportunities - The museum sector faces challenges such as product homogenization and quality issues, which could undermine the cultural value of their offerings [3][9] - Successful museums are those that deeply understand their historical context and audience needs, balancing commercial and cultural values effectively [8][9] - The ongoing "museum fever" suggests a potential for sustainable growth, as long as institutions focus on meaningful cultural engagement rather than merely chasing trends [9][10]

Core Insights - The "museum fever" in China has been rising, with various museums innovating their exhibitions and extending opening hours to meet public demand [1][2] - The development of museums in China has evolved into a significant cultural phenomenon, with museums serving as "second classrooms" and integrating into daily life [1][2] Group 1: Museum Innovations - Jiangsu Nantong Museum has implemented a "museum-garden integration" concept, enhancing educational experiences through activities like "little docents" training [2][3] - The museum houses approximately 50,000 cultural relics and aims to attract over 1.25 million visitors in 2024, showcasing its commitment to social education and innovative activities [3] Group 2: Cultural IP Development - The Dunhuang Museum has transformed its cultural relics into a cultural IP, offering various merchandise and immersive experiences to engage younger audiences [4][5][6] - The museum has expanded its product lines to include clothing and accessories, enhancing the popularity of Dunhuang culture [6] Group 3: Museum City Expansion - Taiyuan, known as a "museum city," has 106 museums, with a visitor count of over 10.24 million in 2023, reflecting an 8.85% increase year-on-year [7][8] - The city has implemented a plan to encourage the development of community museums, enhancing public engagement with local history and culture [10][11]

Core Insights - The "museum fever" during the National Day and Mid-Autumn Festival holidays has become a significant driver of cultural tourism consumption and holiday economy growth, attracting large numbers of visitors to various museums across the country [1][21] Group 1: Exhibition Highlights - The Palace Museum is celebrating its 100th anniversary with the exhibition "Centennial Guardianship - From the Forbidden City to the Palace Museum," running from September 30 to December 30, showcasing notable artifacts like "Five Cattle" and "Along the River During the Qingming Festival" [4] - The previously unopened Garden of Ningshou Palace, also known as the Qianlong Garden, has made its debut, featuring exquisite layouts and a design that reflects the essence of classical Chinese gardens [8][9] Group 2: Visitor Experience - The Sanxingdui Museum has attracted visitors with newly unearthed artifacts from archaeological excavations, allowing guests to experience the rich cultural heritage of the ancient Shu civilization [13] - Various museums are enhancing visitor engagement through immersive experiences, such as classic Yue opera performances in Nanjing and dinosaur exhibitions in Guangdong, showcasing the historical journey from birth to extinction [18] Group 3: Cultural IP Development - Museums across the country are leveraging their collections to develop cultural intellectual property (IP), aiming for a dynamic and age-inclusive transmission of traditional culture [16]

Group 1 - The core viewpoint of the article highlights the significant growth in museum attendance and cultural product revenue in Jiangsu province following the implementation of policies aimed at enhancing the high-level opening and quality development of provincial museums [1] - In the past year, major museums like the Nanjing Museum and the China Railway Museum extended their opening hours significantly, with a total of 1,121.9 million visitors recorded, representing an 8.7% year-on-year increase [1] - A total of 84 monitored museums in the province received 8,125.12 million visitors, marking a 19.09% increase compared to the previous year [1] Group 2 - The "museum boom" has also stimulated the night economy in cities, becoming a new engine for local cultural and tourism consumption [2] - In the vicinity of the top ten museums with extended hours during the summer, the average occupancy rate of star-rated hotels reached 88%, an increase of 25 percentage points compared to the previous summer [2] - Nighttime visitor spending increased by 25.2% year-on-year, with significant growth in dining, accommodation, entertainment, and shopping expenditures, which rose by 9.5%, 10.7%, 45.7%, and 16.3% respectively [2]

Core Points - The Ministry of Commerce and nine other departments released policies to expand service consumption, including measures to extend operating hours of popular cultural and museum venues, optimize reservation methods, and encourage collaboration with social forces for cultural product development [1][3] Group 1: Policy Measures - The new policies include 19 measures aimed at enhancing service consumption in cultural sectors, such as extending operating hours and promoting innovative exhibition methods [1] - Support for cultural institutions to open their collections and collaborate with social entities to develop cultural and digital products is emphasized [1] Group 2: Industry Trends - The "museum boom" has led to increased visitor numbers, with museums implementing extended hours and special night activities, significantly boosting consumer engagement and cultural dissemination [3] - As of mid-September, there are 11,600 museum-related enterprises in China, with over 80% established for more than five years, indicating a mature industry [3] Group 3: Economic Impact - In Jiangsu province, monitored museums received 81.25 million visitors over the past year, a 19.09% increase year-on-year, showcasing the positive impact of policy measures on visitor engagement [3] - The introduction of night activities and extended hours has stimulated local economies, with hotel occupancy rates rising by 25 percentage points and night-time consumer spending increasing by 25.2% [5] Group 4: Future Initiatives - The provincial cultural and tourism department plans to continue implementing measures to enhance museum services, including more high-quality exhibitions and night activities, as well as the development of digital museum initiatives [6]

Core Insights - The article highlights the resurgence of museums in Jiangsu, with a significant increase in visitor numbers and innovative policies driving high-quality development in the cultural sector [1][2][7] Mechanism Innovation - The "Policy Measures" introduced by the Jiangsu Provincial Department of Culture and Tourism aims to break down barriers to museum development, leading to a 19.09% year-on-year increase in visitors to 84 monitored museums, totaling 81.25 million visitors [2] - Key initiatives include extended opening hours and the introduction of night tours, with major museums like Nanjing Museum and Yangzhou Grand Canal Museum implementing these changes [2][3] Extended Opening Hours - The implementation of extended opening hours has alleviated visitor demand issues, with 91 museums participating during the summer, resulting in a 22.05% increase in visitor numbers [3] - Notable night tour events attracted significant attendance, with various themed activities enhancing the cultural experience [3] Activation and Utilization - Museums have shifted from static "cultural warehouses" to dynamic "cultural showcases," hosting 1,046 exhibitions since September last year, with several gaining national recognition [4] - The development of 4,659 new cultural products has generated 567 million yuan in revenue, marking a 47.6% increase in product offerings [4] Cultural Empowerment - The "See Su Rhythm" initiative has successfully brought high-quality cultural resources to local communities, with 2.09 million visitors and 11.67 million yuan in cultural product sales [5] - This initiative exemplifies the integration of digital exhibitions and cultural arts, enhancing community engagement [5] Market Impact - The extended hours and increased visitor engagement have stimulated local economies, with hotel occupancy rates rising by 25 percentage points and a 25.2% increase in nighttime consumer spending [7] - The influx of visitors has led to an estimated 8 billion yuan in local consumption, driven by cultural tourism activities [7] Future Directions - The Jiangsu Provincial Department of Culture and Tourism plans to continue enhancing museum services, promoting high-quality exhibitions, and expanding night tour offerings to sustain growth in the cultural sector [8]