◎张玮华 记者 杨翔菲 8月17日24时，持续13个月、横跨两个夏季的上海博物馆"金字塔之巅：古埃及文明大展"（下称"埃及 展"）收官。虽然大展落幕，但围绕它的讨论依然在网络上延续："后劲太大了""还想再看一次每一个展 品""舍不得告别"…… 上海博物馆埃及展的盛况是近年来"博物馆热"的一个缩影。国家文物局数据显示，今年"五一"期间全国 博物馆接待观众超6049.19万人次，同比增长17%，创历史新高。 南越王博物馆的文创产品。 张玮华 摄 上海博物馆文创商店内，游客正在选购商品。记者 杨翔菲 摄 "年轻人通过博物馆消费，获得文化归属感、满足好奇心并产生审美愉悦和社交价值，这也是一种情绪 消费。"福耀科技大学常务副校长徐飞在接受上海证券报记者采访时表示。 为一馆赴一城 逾277万人次观众、逾7.6亿元展览总收入、逾300亿次全网曝光量——一个个亮眼的数据讲述着埃及展 的成绩和影响。专业机构统计分析报告显示，埃及展拉动城市消费比例达1:48，带动城市综合消费超 350亿元，成为"一个展带热一座城"的生动写照。 "能抢到今天这场票，真的太幸运了！"8月17日，家住上海宝山区的张女士兴奋地告诉记者。张女士表 示，自 ...

Group 1 - The core viewpoint of the article highlights the ongoing "museum fever" during the summer tourism season, with both large and small museums experiencing a surge in visitor numbers, making museums popular cultural spaces and travel destinations [1][2][3] - The article emphasizes that many small and medium-sized museums have successfully gained popularity, transforming from niche attractions to "internet celebrities" due to their unique characteristics [3][10] - The article notes that the "museum heat" is driven by family visits, with parents actively engaging their children in cultural exploration through museum visits [5][6] Group 2 - The article provides specific examples of small museums, such as the Dingzhou Museum, which has over 50,000 artifacts, including national treasures, and has become a popular destination for visitors seeking a more intimate cultural experience [3][9] - It mentions that the Dingzhou Museum has adapted to the influx of visitors by extending its opening hours and providing free guided tours, enhancing the visitor experience [6][7] - The article discusses the innovative approaches taken by various small museums, such as interactive experiences and themed activities, which cater to diverse visitor interests and contribute to their growing popularity [11][14] Group 3 - The article highlights the increasing visitor numbers to small museums, with the Chengdu Shu Brocade and Embroidery Museum reporting an 82,000 visitor count during the summer, nearly doubling from the previous year [14] - It points out that small museums are becoming key players in the cultural tourism sector, offering unique experiences that differentiate them from larger institutions [10][12] - The article concludes that the success of these small museums is attributed to their ability to innovate in terms of content, form, and visitor engagement, thus playing a significant role in the high-quality development of the cultural tourism industry [14]

Core Insights - The "museum fever" is on the rise during the summer tourism season, with both large and small museums experiencing a surge in visitor numbers, making museums popular cultural spaces and travel destinations [1][3] - Smaller museums are gaining popularity and becoming "internet celebrities" due to their unique characteristics and local cultural significance, attracting visitors who prefer a more intimate experience compared to larger institutions [5][11] Group 1: Visitor Trends - The summer has seen a significant increase in museum attendance, with long queues at entrances and crowded exhibition halls becoming the norm [3][7] - Families, particularly those with children, are the most active demographic, often traveling specifically to visit certain museums [7][9] Group 2: Museum Innovations - Museums are adapting to visitor demand by extending opening hours and offering free guided tours, enhancing the overall visitor experience [9][11] - Innovative activities such as VR experiences, interactive workshops, and themed events are being introduced to engage visitors and provide educational opportunities [11][19] Group 3: Case Studies of Successful Museums - The Dingzhou Museum in Hebei has become a model for smaller museums, showcasing over 50,000 artifacts, including national treasures, and offering free guided tours to enhance visitor engagement [5][9] - The Chengdu Shu Brocade and Embroidery Museum features interactive experiences and has seen a visitor increase of nearly 200% during the summer, highlighting the effectiveness of hands-on learning and cultural immersion [15][19]

Core Insights - The article highlights the booming popularity of museums in China, particularly during the summer season, as they evolve from traditional exhibition spaces to immersive cultural experiences that attract a diverse range of visitors [2][4][10]. Group 1: Museum Popularity and Visitor Engagement - Museums in China have seen a significant increase in visitor numbers, with 14.9 billion visitors expected by the end of 2024, and 7.26 million visitors during the recent Spring Festival, averaging over 10 million daily [4][10]. - The Henan Museum and Yin Ruins Museum have reported high visitor engagement, with the latter attracting nearly 2.5 million visitors since its opening in February 2024 [3][4]. - The trend of "one museum, one city" reflects a growing cultural confidence, with visitors traveling specifically to experience unique museum offerings [4][10]. Group 2: Innovative Museum Experiences - The launch of interactive immersive experiences, such as the "Chronicle of the Long River" at the Han Wei Luoyang Museum, exemplifies the shift towards engaging storytelling and hands-on activities [5][10]. - Museums are increasingly integrating technology and creative exhibitions to enhance visitor experiences, making history more accessible and engaging [5][10]. Group 3: Economic Impact and Urban Development - The rise of the "Museum+" model is reshaping cultural consumption, combining museums with educational programs, gaming, and nightlife to create a new cultural ecosystem [8][12]. - Museums are becoming central to urban development, with initiatives that link cultural resources to local economies, driving tourism and related industries [9][12]. - The integration of museums into urban landscapes is fostering a "full-domain museum" concept, where cultural heritage is interwoven with modern city life [9][10]. Group 4: Cultural and Economic Synergy - The success of museums is not only in cultural preservation but also in their ability to stimulate economic growth by connecting various sectors such as tourism, dining, and entertainment [12][17]. - The development of cultural tourism projects, such as the Yin Ruins scenic area, showcases how museums can drive significant visitor numbers and enhance local economies [10][12]. Group 5: Future Directions - The article emphasizes the need for museums to continue innovating and refining their offerings to maintain visitor interest and engagement, focusing on local cultural elements [17]. - There is a call for museums to deepen their integration with urban development, ensuring that cultural resources contribute to broader economic and social goals [17].

Core Viewpoint - The article discusses the increasing popularity of museums as a lifestyle choice, particularly during the summer with family and educational trips, and compares the ticketing and visitor management strategies of top museums in both domestic and international contexts [1]. Group 1: Visitor Management Strategies - Major international museums like the British Museum, the Louvre, and the Metropolitan Museum of Art utilize a combination of advance reservations and on-site queuing to manage visitor flow [1][2][4]. - The British Museum offers free entry with online reservations available in 10-minute intervals, allowing for consistent daily availability [2]. - The Louvre, which attracts around 9 million visitors annually, also employs a reservation system, although peak times often fill up quickly, leading to long queues [4]. Group 2: Visitor Statistics - The British Museum received over 6 million visitors last year, marking its highest attendance since 2015 [18]. - The Louvre remains the world's most visited museum, with approximately 9 million visitors, indicating a consistent demand for entry [16]. - The Metropolitan Museum of Art in New York had around 5.7 million visitors last year, maintaining its status as the most popular museum in the U.S. [5][20]. Group 3: Museum Expansion and Renovation - The Louvre has undergone multiple expansions and renovations, including a significant redesign by architect I.M. Pei, and is currently planning further expansions to alleviate crowding [9][11]. - The British Museum is also focusing on modernization while preserving historical integrity, with ongoing projects aimed at improving visitor experience [13]. - The Metropolitan Museum of Art recently completed renovations to enhance exhibition space, reflecting a trend among top museums to adapt to increasing visitor numbers [15]. Group 4: Global Trends in Museum Attendance - Internationally, there is a growing interest in museums, with notable increases in visitor numbers in various countries, including a 16% rise in attendance at the Prado Museum in Spain [18][20]. - In Latin America, museums in Mexico and Brazil have also seen significant visitor numbers, with the National Museum of Anthropology in Mexico City reaching 3.7 million visitors [20]. - Despite the overall increase in attendance, some museums in the UK are still struggling to recover to pre-pandemic levels, indicating a mixed recovery across different regions [18].

Core Insights - The museum sector in China is experiencing significant growth, with a total of 7,046 registered museums by the end of 2024, an increase of 213 from the previous year, achieving a ratio of one museum for every 200,000 people, and a free admission rate of 91.46% [1] - In 2024, museums across the country hosted 43,000 exhibitions and 511,000 educational activities, attracting 1.491 billion visitors, a year-on-year increase of 15.5% [1] - The sales revenue from cultural and creative products reached 3.428 billion yuan in 2024, marking a year-on-year growth of 63.7% [1] Museum Engagement - The "Museum Fever" is on the rise, with more audiences visiting museums, particularly the National Museum of China, which received nearly 7 million visitors in 2024, with over 6.8 million visiting the "Ancient China" exhibition [3][4] - The launch of the book "Thinking Across the Ages: 115 Artifacts in Ancient China" aims to enhance public understanding of Chinese civilization and is part of the effort to make museum experiences more accessible [2][3] Cultural and Creative Development - Museums are increasingly developing cultural and creative products to engage audiences and generate revenue, with the National Museum of China launching a series of products based on its exhibitions [6][8] - The Beijing Museum Season, running from May 18 to October 8, 2024, will feature a "Cultural and Creative Month" with various activities aimed at integrating museum experiences into daily life [7] Economic and Social Impact - The development of cultural and creative products can convert visitor traffic into revenue, providing significant economic benefits while also enhancing educational experiences for visitors [8] - The ongoing "Museum Fever" reflects a mutual engagement between traditional culture and audiences, suggesting that museums are evolving from mere storage of history to active participants in daily life and cultural transmission [8]

Group 1 - The "museum fever" reflects a societal shift towards cultural consumption, with museums evolving from mere cultural guardians to active participants in fulfilling public cultural needs [1] - The theme for International Museum Day 2023 is "The Future of Museums in a Rapidly Changing Society," highlighting the shift from traditional exhibitions to innovative consumer experiences [1] - Innovative cultural products from museums, such as the Palace Museum's "Palace Earphones" and "Palace Lipstick," have become popular, serving as both merchandise and cultural dissemination tools [1] Group 2 - According to the National Cultural Heritage Administration, in 2024, museums in China will host 43,000 exhibitions and 511,000 educational activities, attracting 1.49 billion visitors [2] - By the end of 2024, the total number of registered museums in China will reach 7,046, an increase of 213 from the previous year, with a museum available for every 200,000 people and a free admission rate of 91.46% [2] Group 3 - The "museum fever" is significantly driven by youth engagement, with over 60 million people visiting museums during the recent "May Day" holiday, indicating the importance of understanding young people's cultural demands for the future of museums [3] - One of the sub-themes for International Museum Day is "Youth Power," emphasizing the need for museums to cater to the cultural needs of younger generations to maintain ongoing cultural enthusiasm [3]

Group 1 - The core event of the International Museum Day in China was held on May 18, 2025, at the Grand Canal Museum in Beijing, where the National Cultural Heritage Administration released the latest data on the development of museums in China for 2024 [1] - By the end of 2024, there will be 7,046 registered museums in China, an increase of 213 from the previous year, achieving a ratio of one museum for every 200,000 people, with a free admission rate of 91.46% [1] - In 2024, over 40,000 exhibitions and more than 510,000 educational activities will be held, attracting 1.49 billion visitors [1] Group 2 - The development of rural museums and community engagement through "cultural heritage cavalry" is emphasized, aiming to create a museum "living circle" that aligns with economic and social development needs [2] - The "museum fever" continues to rise, with significant exhibitions, educational activities, and high-quality cultural products becoming essential for meeting the spiritual and cultural needs of the public in 2024 [2] Group 3 - Visiting museums has become a lifestyle, with people traveling to cities specifically to visit museums, showcasing a shift in how history is presented and experienced [3] - Museums are increasingly using innovative methods, such as AR technology and interdisciplinary educational activities, to engage audiences and enhance their understanding of history [3] - The growing popularity of cultural products, such as unique souvenirs and toys, reflects the audience's desire to take a piece of history home [3]

Group 1 - Museums are adapting to changes by becoming more approachable and integrating exhibitions into daily life, attracting visitors to cities for specific museums [1][4] - The trend of visiting museums has become a cultural phenomenon, with younger generations increasingly choosing museum visits as part of their travel plans [4][6] - Collaborative exhibitions among museums are on the rise, exemplified by the "Seeing the Yin Shang" exhibition featuring artifacts from 28 cultural institutions, allowing audiences to explore 3,500 years of history [6] Group 2 - Museums are expanding their reach beyond traditional boundaries, with examples like the Western Airport Museum in Xi'an, which showcases archaeological finds related to airport construction [9] - Rural museums are also evolving, such as the rural meteorological museum in Chengdu, which combines agricultural education with local environmental studies [9] - Experts suggest that the integration of culture and tourism will lead to a new wave of development for museums, encouraging them to launch themed exhibitions that enhance cultural exchange [11]

Core Viewpoint - The rising interest in museums among the youth in China is a reflection of the country's cultural renaissance, driven by economic growth and enhanced educational experiences, with museums evolving to engage younger audiences through innovative and interactive methods [1][4][7]. Group 1: Youth Engagement in Museums - The National Museum of China has created a multifunctional cultural space that combines cultural dissemination, social interaction, and youth education, attracting a significant number of young visitors, with 62.09% of attendees being under 35 years old [2][4]. - Young people are increasingly engaging with museums through interactive experiences and creative interpretations of artifacts, as evidenced by the popularity of products like the "Phoenix Crown" fridge magnet, which sold over 1 million units in less than eight months [4][6]. - Museums are adapting to the preferences of younger audiences by incorporating technology and creative storytelling, transforming visitors from passive observers into active participants in cultural experiences [6][7]. Group 2: Innovative Approaches and Collaborations - Museums are leveraging technology, such as AI and interactive installations, to enhance visitor engagement and create immersive experiences that resonate with younger generations [6][18]. - Collaborative initiatives, such as the "Youth Group" at the British Museum, allow young people to participate in exhibition planning, fostering a sense of ownership and connection to the museum [19]. - Various museums are exploring partnerships with digital platforms and social media to reach younger audiences, exemplified by the Egyptian Museum's AR project that enhances visitor interaction through augmented reality [18][19]. Group 3: Cultural and Emotional Value - The emotional and artistic value of exhibits is increasingly important for young visitors, who seek deeper connections with the artifacts beyond their historical significance [6][10]. - Museums are encouraged to balance professional knowledge with accessibility, ensuring that exhibitions are engaging and understandable for a broader audience [10][12]. - The trend of "community museums" is gaining traction, focusing on relatable themes that resonate with young people's daily lives, such as environmental issues and personal identity [12][13].