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新 CEO 莱特斯刚上任就挥“砍刀”,消息称保时捷拟叫停纯电 718 项目
Xin Lang Cai Jing· 2026-02-04 12:25
Core Viewpoint - Porsche is reconsidering its electric vehicle strategy, particularly the electric 718 Boxster and 718 Cayman, which may be canceled before their official launch due to rising development costs and delays [1][6]. Group 1: Electric Vehicle Strategy - The electric 718 models have been in development for several years, but recent reports suggest they may be halted as part of new CEO Michael Leiters' strategy [1][6]. - Porsche is facing significant cost control pressures and a 26% drop in sales in China in 2025, which complicates its electric vehicle plans [3][8]. - The company is evaluating the introduction of plug-in hybrid models, which would require substantial investment in new platform architecture [3][8]. Group 2: Financial Impact - The previous CEO, Oliver Blume, left a challenging situation, with Porsche reportedly losing €1.8 billion (approximately 14.76 billion RMB) in operating profit due to the retreat from its electric strategy [5][8]. - Additional pressures from new tariffs in the U.S. have negatively impacted Porsche's market performance, leading to its removal from the German DAX index [5][8]. Group 3: Future Model Plans - Porsche has acknowledged the need to diversify beyond pure electric models, announcing that the next generation of the 718 will reintroduce gasoline versions, including successors to the Cayman GT4 and GT4 RS [9]. - There are indications that the gasoline powertrain strategy may extend beyond high-end models to include more variants of the 718 lineup [9].