Core Insights - Low conversion rates in e-commerce are often due to not effectively addressing the key decision-making points of customers, rather than mere bad luck [1] - Optimizing the customer journey by enhancing browsing paths, building trust through real feedback, and simplifying the checkout process can significantly improve conversion rates [4] Group 1: Optimizing Browsing Experience - Reducing ineffective browsing by creating a clear browsing path is the first step to improving conversion rates [3] - Homepages should prioritize showcasing popular items, promotional products, and core category entries to help customers quickly identify key offerings [3] - Product detail pages should include related recommendations to encourage customers to explore complementary products [3] Group 2: Building Trust - Establishing trust through real feedback is crucial for conversion [3] - Displaying metrics such as positive review rates and repurchase rates prominently on product pages can alleviate customer concerns [3] - Incorporating a FAQ section at the top of product detail pages can address common customer questions in a straightforward manner [3] Group 3: Simplifying Checkout Process - Streamlining the checkout process to lower operational barriers is key to facilitating payments [4] - Implementing a "one-click order" feature can help returning customers by pre-filling their address and payment information [4] - The payment page should only include essential information, removing unnecessary pop-ups and advertisements to reduce customer drop-off [4]