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马化腾发布全员信:希望持续降低公益参与门槛
Xin Lang Ke Ji· 2025-09-05 10:36
Core Viewpoint - Tencent is upgrading its charity platform from a donation-centric model to a collaborative ecosystem that connects various social forces through innovative digital technologies and charity products [1][5]. Group 1: Charity Initiatives - The theme of this year's "Jiu Jiu Charity Festival" is "I Have a Little Red Flower," encouraging employees to help others while reflecting on themselves [2]. - Since the inception of the "99 Charity Day" in 2015, over 30,000 Tencent employees have participated in more than 1,754 charitable projects, contributing to significant social change [2]. - Over 20,000 emergency volunteers have utilized their skills to perform life-saving actions in public spaces over the past three years [2]. Group 2: Digital Integration - Tencent aims to find charity scenarios within its products like WeChat, creating accessible and diverse charity services to meet users' needs [3]. - New features introduced include a "Nearby Charity Map," "Little Red Flower Code" for easy donations, and various community engagement initiatives [3]. - The platform is transitioning from broad social donations to diverse charity services, with a focus on digitalization and resource allocation [4]. Group 3: Financial Contributions and Impact - Over the past decade, 24,000 charity organizations and 67,000 projects have participated in the "99 Charity Day," raising a total of 18.3 billion yuan for various causes [5]. - Tencent is committed to investing more resources into the digitalization of charity organizations, enhancing trust and efficiency in the distribution of donations [4][5]. - The platform is evolving to become a connector of goodwill, integrating donations with diverse charity initiatives to foster a vibrant and collaborative ecosystem [5].