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电影《熊猫计划》《长夜将尽》《火锅艺术家》《公诉》
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“大家一起看电影”引观影热潮 票根经济激活文旅新消费
Si Chuan Ri Bao· 2025-09-13 01:28
Core Insights - The "Let's Watch Movies Together" screening event is a significant cultural initiative in Chengdu, running from August 29 to September 30, aiming to host over 50,000 screenings across the province [3][5]. Group 1: Event Overview - The event is part of the second Golden Panda Awards and aims to enhance community engagement through outdoor movie screenings in various city landmarks [3][4]. - Major city landmarks such as the Financial City Twin Towers and Kuanzhai Alley have been transformed into outdoor cinemas, creating a vibrant movie-going atmosphere [4]. Group 2: Economic Impact - The event collaborates with Meituan to offer a "Movies + Food" initiative, providing consumers with discount vouchers totaling over 6 million yuan, usable at over 100,000 local merchants [6]. - A total of 40 million yuan has been allocated for consumer viewing vouchers, with 3.5 million yuan already distributed, benefiting approximately 129,000 people and generating over 5 million yuan in box office revenue [6]. Group 3: Cultural Integration - The initiative features 14 themed travel routes that integrate film with local cultural landmarks, promoting a new immersive travel experience [7]. - The routes include historical themes and urban explorations, connecting popular sites with relevant film IPs, thereby enhancing the cultural narrative of the region [7].