Core Viewpoint - The article highlights the growing trend of integrating diverse consumption experiences in the film industry, particularly targeting the younger demographic through innovative activities and collaborations [1][2][3] Group 1: Market Trends - The Chinese two-dimensional community is rapidly expanding, with young people showing high engagement in both online and offline activities related to their interests [1] - Wanda Film has been focusing on attracting and retaining young audiences by enhancing entertainment experiences and offering innovative activities [2] Group 2: Policy Support - Recent government policies have encouraged the integration of film with various industries, promoting new consumption scenarios and service experiences [2][3] - Initiatives such as "promoting film-related consumption" and "linking movies with food" have been introduced to foster collaboration between the film and restaurant sectors [2] Group 3: Innovative Consumption Experiences - Wanda Film has successfully conducted multiple co-branding activities, achieving a viewing conversion rate of 30%, with 85.5% of participants being under 25 years old [2] - The emergence of immersive experiences and themed stores related to popular films has attracted significant foot traffic, indicating a shift from traditional cinema to multi-functional cultural consumption spaces [3]