Group 1 - The core viewpoint emphasizes the integration of various industries to stimulate market vitality and lead to high-quality consumption upgrades, with significant policy support from the government [4][6][7] - In the first half of 2025, domestic tourist trips reached 3.285 billion, a year-on-year increase of 20.6%, and tourism consumption also saw steady growth [8][23] - The online travel service sector is experiencing strong growth, while traditional business models face significant pressure, leading to a divergence in performance among travel companies [23][24] Group 2 - The bond market remains active, with local state-owned enterprises raising over 12 billion yuan through private bonds to support project development, indicating a proactive financing strategy in the industry [25][26] - The integration of technology into the tourism industry is accelerating, with innovations in low-altitude economy and AI applications enhancing the sector's transformation [28][29] - The hotel market is under pressure, with major international brands showing mixed performance in China, while domestic brands are exploring digital and scenario-based strategies to improve operations [16][17][18] Group 3 - The theme park sector is exploring new advantages by focusing on local cultural IP and sustainable development, aiming to create differentiated competitive paths [13][14] - The film industry is leveraging IP to drive market growth, with innovative cross-domain collaborations enhancing the overall consumer experience [19][21][22] - Various local tourism groups are actively promoting sports and tourism integration, fostering a collaborative environment that enhances the overall tourism experience [9][11]

Core Insights - The immersive experience "Wang Wang Mountain Little Monsters: You and the Monsters XR" was officially launched on September 20, 2023, allowing audiences to engage actively in the fantasy world of the animated film "Wang Wang Mountain Little Monsters" [1][2] - This XR product marks a pioneering effort in the Chinese animation industry, providing a simultaneous immersive experience alongside the film's release, enhancing consumer engagement and expanding the IP's market potential [2][7] Group 1: Product Launch and Experience - "Wang Wang Mountain Little Monsters: You and the Monsters XR" will be available in over 60 commercial complexes across 24 provinces during the film's release, creating a new consumption scene that integrates cinema viewing with virtual experiences [2][7] - The XR experience allows players to embody a character from the film, engaging in new storylines and adventures that were not presented in the movie, thus enhancing the narrative depth [3][9] - The interactive experience supports up to four players, each with unique perspectives and mechanics, allowing for collaborative gameplay that incorporates traditional cultural elements [3][5] Group 2: Artistic and Technical Aspects - The XR experience utilizes advanced 3D technology to replicate the film's distinctive ink painting style, providing a unique and immersive visual experience [5] - The production team focused on maintaining the aesthetic qualities of the original animation, ensuring that the characters and scenes reflect the artistic essence of the film [5] Group 3: Commercial Strategy and IP Development - The launch of the XR product represents a significant leap in the value of Chinese animation IP, creating a new commercial paradigm of "film + XR" that enhances emotional connections and consumer engagement [7][10] - During the film's release, over 40 brand collaborations were established, resulting in more than 800 licensed derivative products across various categories, showcasing the strong cross-industry potential of the IP [10] - The film's IP is also being leveraged for immersive tourism experiences, transforming filming locations into cultural destinations, thereby enhancing both content value and regional culture [10][11]

Group 1: Service Trade and Economic Growth - The 2025 China International Fair for Trade in Services (CIFTIS) showcased China's service trade as a strong economic growth engine, with service trade imports and exports exceeding $1 trillion last year [1] - The fair highlighted new technologies and service solutions that reflect China's innovative, coordinated, green, open, and shared development [1] Group 2: Cultural and Tourism Services - The fair introduced immersive and interactive experiences in cultural tourism, utilizing advanced technologies like VR and XR to enhance audience engagement [2] - In the first half of 2025, cultural new business formats in Beijing generated revenues of 880.88 billion yuan, accounting for 72.1% of the city's cultural enterprises' total revenue [3] Group 3: Agricultural Services - The Agricultural Service Trade Global Business Center, the first of its kind in China, aims to enhance agricultural service trade, covering 316 village markets and linking 38 production areas with a transaction intention exceeding 1 billion yuan [4] - By the end of 2024, there will be 1.094 million operating entities providing socialized services, covering over 2.14 billion acres of farmland [5] Group 4: Green Economy Initiatives - The CIFTIS highlighted zero-carbon park solutions, showcasing comprehensive solutions for energy management and carbon emission reduction [6][7] - The establishment of zero-carbon parks is part of China's broader strategy to implement low-carbon transformations across various sectors [7] Group 5: Tourism and Travel Services - The "China Travel" initiative has significantly boosted inbound tourism, with 1 million foreign visitors entering through Beijing ports during the summer, and nearly 60% benefiting from visa-free policies [8] - The introduction of a multifunctional "super SIM card" for tourists simplifies communication, payment, and transportation services [8] Group 6: Health Services and Medical Innovations - The fair featured the National Traditional Chinese Medicine Service Export Base, promoting the internationalization of Chinese medicine through training and cultural exchange [10] - The launch of innovative medical devices, such as the world's first 3D-printed absorbable vascular stent, demonstrates China's commitment to advancing healthcare technology [11]

2025年中国国际服务贸易交易会（以下简称"2025年服贸会"）文旅服务专题展于9月10日至14日在北京市首钢园举行。以"科技赋能 创意引领"为主题，此次 专题展吸引了超400家企业线下参展，其中，硬核科技革新文旅新体验成为该展的一大亮点。9月12日，北京商报记者专访PICO视频负责人熊俊杰，针对公 司在2025年服贸会上的展品创新，新订单签约或合作意向达成情况，LBE（基于位置的娱乐、沉浸式元宇宙实景娱乐项目，在国内也被称为"XR大空间"） 市场发展以及公司未来业务计划等问题进行沟通交流。 北京商报：今年是PICO第二年参展服贸会，与去年相比，展示上有什么新变化？ 熊俊杰：作为国内外领先的XR品牌，PICO非常荣幸第二次受邀参加服贸会。去年参展主要以硬件为主，推出了新品PICO 4 Ultra；今年则更聚焦XR大空 间，带来了从硬件方案、线下运营到内容发行的完整的XR大空间技术解决方案。今年的参展变化，其实也反映出国内XR领域硬件技术持续迭代、应用场景 不断拓展的新趋势。 北京商报：通过参展服贸会，企业是否有达成新的订单签约或合作意向？ 熊俊杰：今年展会亮相的《浪浪山小妖怪：妖你同行XR》《太空奥德赛》《遇 ...

Group 1: XR and AIGC Integration - The 2025 Service Trade Fair introduces AIGC interaction and XR immersive experiences, transforming attendees from "observers" to "participants" [2] - PICO's immersive game "Wangwang Mountain Little Monster" allows children to engage in a virtual adventure using VR headsets [2] - The cultural tourism exhibition features cinema-level naked-eye 3D technology, enabling visitors to experience scenes from the popular drama "Guo Se Fang Hua" [2] Group 2: Education and Health Solutions - China Mobile presents a panoramic "Capital Education New Map," integrating AI and geographic technology to help parents find educational resources [3] - The "Four-Dimensional Intelligent Ecological Circle" allows users to customize educational routes and access information about local educational institutions [3][4] - The health experience line offers AI health consulting services, providing personalized health plans for users [4] Group 3: Innovative Sports Technology - The "FOLO Fulu Ball" project combines AI and MR technology for a virtual dodgeball experience, enhancing sports engagement [5] - Smartshot Orange Lion's AI tennis imaging product captures real-time player actions and provides analytical insights through high-resolution cameras [6] - The fair showcases various intelligent experiences, including racing simulators and MR devices for cultural heritage exploration [6]

Group 1: XR and AIGC Integration - The 2025 Service Trade Fair in Beijing introduces large-scale AIGC interaction and XR immersive experiences, transforming spectators into participants [2] - PICO's immersive game "Wang Wang Mountain Little Monster" allows children to enter a highly restored animated world using VR headsets [2] - The cultural tourism exhibition area features cinema-level naked-eye 3D technology, allowing visitors to experience scenes from the popular drama "Guo Se Fang Hua" [2] Group 2: Education and Health Solutions - China Mobile's "Capital Education New Map" provides a panoramic view of educational resources, combining AI and geographic technology for personalized learning routes [3] - The education exhibition area offers tailored experiences for students, teachers, and parents, including AI research lines and health advisory services [4] Group 3: Smart Sports Innovations - The "FOLO Fulu Ball" project combines AI and MR technology for a virtual dodgeball experience, enhancing sports engagement and consumer interaction [5] - Smartshot Orange Lion's AI tennis imaging product captures real-time player actions and ball trajectories, showcasing technological advancements in sports [6]

本报讯（记者邱伟）昨天，2025年中国国际服务贸易交易会文旅服务专题在首钢园拉开帷幕。作为展会 的"重头戏"，"北京大视听"展以"视听无界·活力广电"为主题，通过近600平方米的展陈空间，系统呈 现"内容+科技+安全"三驾马车核心布局。观众可在首钢园9号馆深入体验一场集视觉震撼、互动乐趣与 行业前瞻于一体的视听盛会。 PICO视频有关负责人介绍了国内基于XR技术的LBE大空间娱乐行业的迅速发展，其凭借强交互、高沉 浸和丰富内容，在"体验经济"与"社交经济"趋势下，广泛应用于文旅、娱乐、教育等领域。此次参展的 《太空奥德赛》等多款优质大空间作品，已收到来自加拿大、西班牙等多国企业的合作问询。 展览设立四大核心板块，全面覆盖大视听生态的关键环节。精品影视板块以"剧目实景复原+影院级裸 眼3D"为特色，将《国色芳华》《归队》等多部"北京出品"热门剧集的经典场景"搬"至现场。观众可走 入《国色芳华》中1比1复原的刘府庭院，透过裸眼3D与实景结合的方式，实现"从看剧到入戏"的跨 越。展览还采用了集内容观赏、实景体验与文创消费于一体的模式——在体验剧景后，观众还能欣赏并 购买剧中同款文创产品。 文商旅体板块集合了PICO ...

Group 1 - The "Beijing Audio-Visual" exhibition area will showcase the innovative strength of the capital's audio-visual industry during the 2025 China International Service Trade Fair, themed "Audio-Visual Without Boundaries, Vibrant Broadcasting" [1] - The exhibition space of nearly 600 square meters is divided into four main areas: boutique film and television, integration of culture, commerce, tourism, and sports, ultra-high-definition audio-visual, and new emergency broadcasting [3] - A highlight of the exhibition is the replica area of the popular drama "The National Color of Elegance," allowing visitors to dress in ancient costumes and take photos in a restored Tang Dynasty setting [3] Group 2 - Advanced technologies will be featured, including iFlytek's intelligent live broadcast simultaneous translation system for real-time multilingual translation and "5G+8K" ultra-high-definition live streaming technology for an exceptional audio-visual experience [3] - The new emergency broadcasting city-level platform will be showcased, featuring core functions such as emergency information release, multi-channel transmission, and hierarchical management, ensuring public safety through precise information dissemination [5] - The interactive experience area will be the most engaging for visitors, featuring a national ultra-high-definition 8K broadcast-grade EFP camera system and a smart shooting matrix for capturing memorable moments [5] Group 3 - Social media platform Xiaohongshu will introduce a special surprise during the exhibition, with the well-known IP "Shu Dui Zhang" leading online tours to showcase all core exhibition items [6] - The tour will cover various highlights, from ancient scenes to technological equipment, and from emergency systems to interactive devices, ensuring a comprehensive presentation of the exhibition's exciting features [6] - The event is expected to be a focal point of the service trade fair, with hidden surprises awaiting attendees to unlock on-site [6]

Core Insights - The "Beijing Audio-Visual" exhibition will showcase the strength and innovation of Beijing's audio-visual industry with a theme of "Audio-Visual Without Boundaries, Vibrant Broadcasting" [1] - The exhibition will feature immersive experiences, including a recreation of the Liu residence from the popular drama "National Color and Fragrance," utilizing cinema-level naked-eye 3D technology [3] - The event will highlight advanced technologies such as "5G+8K" ultra-high-definition live streaming and intelligent live broadcasting systems [3] - A new emergency broadcasting platform will be presented, showcasing its capabilities in emergency information dissemination and public safety [7] - Interactive designs will allow visitors to engage actively, with advanced filming systems capturing their experiences [9] - The exhibition will also include an outdoor area featuring a specialized vehicle for film production, addressing industry challenges through technological innovation [11] Technology and Innovation - The exhibition will present cutting-edge technologies like "5G+8K" ultra-high-definition live streaming and intelligent broadcasting systems [3] - The introduction of the PICO brand's new game and XR glasses is expected to enhance consumer engagement [5] - The emergency broadcasting platform will demonstrate features such as multi-channel transmission and graded information release, ensuring public safety [7] Visitor Experience - Attendees will have the opportunity to experience immersive environments and interactive installations, making them active participants in the exhibition [9] - The presence of popular social media influencers will enhance visitor engagement and excitement around the event [13][14]

Group 1: Event Overview - The 2025 China International Fair for Trade in Services (CIFTIS) opened with various exhibitions showcasing international and local innovations in the service trade [1][7] - The event features a diverse range of exhibits, including cultural, technological, and service-oriented displays from multiple countries and regions [5][10] Group 2: International Exhibits - The international exhibition area allows visitors to experience unique cultural products from various countries, including Japan, Ireland, and Iran, through sensory engagement [5][6] - Japan's exhibition features 36 companies showcasing food, health, and craft products, along with cultural exchange activities [5][6] Group 3: Local Innovations - The provincial and municipal exhibition area highlights innovations from various regions, with a focus on Beijing's enhanced services for international visitors [7][8] - The exhibition includes interactive technology such as real-time translation screens to facilitate communication with foreign guests [7] Group 4: Corporate Exhibits - Prominent companies like Pop Mart and JD showcased their latest products, including interactive toys and AI robots, reflecting current market trends [9][10] - The corporate exhibition area attracted significant attention with its vibrant displays and innovative offerings [9] Group 5: "Beijing Big Audio-Visual" Exhibition - The "Beijing Big Audio-Visual" exhibition features four core segments, including high-definition audio-visual technology and emergency broadcasting systems [10][13] - The exhibition emphasizes the integration of content, technology, and safety in the audio-visual industry, showcasing Beijing's cultural and technological advancements [14] Group 6: Future Urban Development - The "Two Parks and One River" initiative aims to enhance urban development in western Beijing, integrating natural landscapes with recreational spaces [15][19] - The project focuses on improving infrastructure and promoting cultural resources to create a vibrant community space [17][18]