Core Insights - The film industry is evolving, with consumers engaging with movies beyond just watching them, including purchasing merchandise and visiting filming locations before the movie's release [1][5][15] - The trend of pre-release consumption is growing, with merchandise being available weeks or even months before the film's debut, indicating a shift in consumer behavior [7][11] - The anticipation for films is driving early tourism, as seen in the significant increase in hotel bookings and searches for related travel experiences before the films are released [11][13] Group 1: Consumer Behavior - Consumers are increasingly purchasing movie-related merchandise, such as blind boxes, before the films are released, enhancing their overall experience [3][5] - The timeline for consumer engagement is shifting, with audiences now buying merchandise and planning trips related to films well in advance of their release dates [7][11] - The confidence in the future of Chinese cinema is strong among audiences and industry players, leading to proactive consumer behavior [13][15] Group 2: Cultural Impact - The film industry is not only driving box office sales but also influencing cultural spaces, as seen in the rise of related exhibitions and cultural events [19][25] - Museums and cultural institutions are adapting their programming to include film-related content, enhancing public engagement with traditional culture through cinema [21][25] - The integration of film into everyday life is evident, as people are increasingly using cinematic techniques in their personal video projects, facilitated by advancements in technology [26][31] Group 3: Technological Advancements - The rise of AI and video editing tools is democratizing filmmaking, allowing ordinary people to create high-quality content with ease [27][31] - The film industry is leveraging technology to enhance creative processes, leading to a more diverse range of storytelling and artistic expression [33][41] - Educational institutions are adapting their curricula to focus on a broader range of skills, emphasizing creativity and artistic expression alongside technical training [46][48]