Key Points - The China Broadcasting and Television Administration (CBTA) is actively promoting cooperation in the broadcasting and television sector with Pakistan and Cambodia, emphasizing the importance of cultural exchange and collaboration in content production and technology application [6][8] - The CBTA has launched a training program for young creators of high-quality drama series, focusing on cultural confidence and the importance of creating impactful narratives that resonate with contemporary audiences [9][10] - In the first half of 2025, the domestic television drama market showed strong performance, with 750 dramas aired and a notable increase in viewership for reality-themed dramas, indicating a shift in audience preferences [13] - The micro-short drama market in China is projected to reach a scale of 504.4 billion yuan in 2024, with Beijing leading in production value, highlighting the growth potential in this segment [13][14] - The CBTA is conducting various initiatives, including the promotion of sports public service advertisements and the collection of stories related to Chinese sports, to enhance public engagement and cultural promotion [11][12]