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食品饮料企业争夺餐饮场景
Jing Ji Guan Cha Wang· 2025-04-01 01:52
Group 1 - The core viewpoint of the articles highlights the increasing penetration of food and beverage companies into the dining consumption scene, with a focus on product innovation and health-oriented offerings [1][2][3] - The beverage market in dining channels has surpassed 160 billion yuan, growing at an annual rate of 10%, making it a key driver for the overall beverage industry [2] - Major companies like Yili, Yuanqi Forest, and others are launching products specifically designed for dining scenarios, such as low-sugar and probiotic beverages, to meet consumer demands for healthier options [1][2] Group 2 - Companies are increasingly focusing on creating a closed-loop ecosystem that integrates product development, channel adaptation, and consumer engagement to succeed in the competitive dining beverage market [3] - The trend of health-conscious consumption is becoming more prevalent in dining settings, with companies shifting from high-sugar carbonated drinks to healthier dairy-based beverages [2][3] - Several leading industry players, including Nongfu Spring and Master Kong, are prioritizing the dining channel and have designed exclusive products and packaging for this market [2]