Core Insights - The 2026 Spring Festival travel season in Beijing will last for 40 days, from February 2 to March 13, with an expected total passenger flow of 110 million, marking a historical high [1][11] - The overall travel pattern is characterized by an increase in total volume, with a dispersion of travel before the holiday and a concentration of return trips afterward [3][4] Passenger Flow and Trends - Daily average passenger flow during the Spring Festival is projected to be approximately 2.83 million, with over 50% of travelers expected to use personal vehicles [3][4] - The peak travel day is anticipated to be February 23, with an expected 3.94 million passengers, a 3.4% increase from the previous year [3][4] Transportation Coordination and Management - A collaborative mechanism involving multiple departments has been established to ensure smooth travel, focusing on key areas such as major transport hubs and public transport stations [3][5] - Transportation departments will adjust capacity based on demand, optimizing services for students and workers, and ensuring efficient operation of rail, air, and road transport [5][6] Focus on Key Areas and Events - Key transport hubs, including "Eight Stations and Two Airports," will experience significant traffic pressure, necessitating enhanced monitoring and management [4][8] - The transportation strategy includes dynamic monitoring of passenger flow around popular tourist attractions and commercial areas, with adjustments made to public transport services as needed [8][9] Technology and Service Enhancements - The integration of technology and human-centered services aims to improve travel efficiency and passenger experience during the Spring Festival [9] - Real-time data and navigation platforms will be utilized to manage travel expectations and provide timely updates to travelers [6][9]

郑芳表示，北京市各大酒店已做足新春迎客准备，推出宴启团圆、岁礼焕新、雅集贺春、亲子乐游、度 假狂欢五大类百余项"酒店过大年"活动，从团圆年夜饭、精美年货礼盒、主题下午茶，到特色民俗表 演、非遗手作、亲子活动，一站式、高品质的新春微度假场景精彩纷呈，期待市民游客的到来。 此外，市文化和旅游局整合食住行游购娱全要素资源，推荐10大攻略线路，包含"庙会胡同体验游""现 代北京活力游"等四天三晚深度游线路、二日游特色线路和一日游精品线路，助力游客一路畅游，感受 北京的年味。 北京商报讯（记者 吴其芸）1月30日，在2026年北京市春节文化活动新闻发布会上，北京市文化和旅游 局党组成员、副局长郑芳介绍，春节将至，年味渐浓，市文化和旅游局精心策划，联动各区各部门和市 场主体，推出"畅游北京过大年"系列活动，发布春节必打卡榜单和精品旅游线路产品，以高品质供给和 服务喜迎八方来客。 郑芳介绍，市文化和旅游局将推出"春节必打卡10大榜单"和"春节轻松游北京10大攻略线路"。其中，榜 单聚焦在京过大年核心体验场景，推荐地坛庙会、科技庙会、大都庙会等20个庙会灯会游园会，《正红 旗下》《只此青绿》等20场新春好戏，北京珐琅厂景泰蓝 ...