Core Insights - Beijing Benlai Workshop Technology Co., Ltd. ("Benlai Life") has partnered with Beijing Honggu Agricultural Co., Ltd. to establish the "Benlai Life · Xuqiao Water Peach Direct Supply Base" in Pinggu District, Beijing, marking the launch of a strategic collaboration aimed at enhancing the brand of Xuqiao Water Peach [1][2] - The collaboration is expected to leverage Benlai Life's platform resources for brand planning, product design, and marketing promotion, thereby creating a market pathway for Xuqiao Water Peach [2] Group 1 - The unveiling ceremony was attended by local government officials and leaders from both companies, highlighting the importance of this partnership for the local agricultural sector [1] - Xuqiao Farm, established in 2023, aims to provide high-quality fruits to residents of the capital, aligning with the strategy of serving major cities from the Greater Beijing area [1] - The brand upgrade for Xuqiao Water Peach is anticipated to meet the growing demand for high-quality peaches among Beijing consumers, with the initial phase of the upgrade already completed [2] Group 2 - The local government expressed strong support for the collaboration, emphasizing its potential to activate resources in the Pinggu peach industry and inject new momentum into its upgrade [2] - Future plans include further enhancing the entire supply chain of Xuqiao Water Peach, utilizing technology and market innovation to increase the added value of Pinggu's specialty peach industry [2]