据了解，沙利文是一家全球领先的企业增长咨询公司，成立于1961年，以深入的市场分析、战略咨询及前沿技术 研究享誉世界，为全球众多企业和投资者提供专业的市场情报和增长策略，赢得了广泛的行业认可。 一颗大™由全国领先的智慧玻璃温室运营服务商——青岛凯盛浩丰智慧农业科技有限公司（下称：凯盛浩丰）创 立，品牌创始人马铁民深耕农业行业20余年，有亚洲"生菜大王"之称。一颗大™专注水果番茄领域，产品涵盖樱 桃番茄、100%NFC番茄汁、番茄营养水等，致力于为消费者提供高标准、高品质、放一万个心的高素质产品服 务。 此次二度获得"樱桃番茄及100%NFC番茄汁全国销量第一"的市场地位认定，一颗大™极具市场认可度的产品实力 功不可没。 据了解，王牌产品樱桃番茄及100%NFC番茄汁使用的番茄原料，均产自一颗大™所属公司凯盛浩丰自有智慧玻 璃温室内。通过将数字化运用于温室运营，凯盛浩丰实现了对番茄从种子到餐桌的全产业链精准把控，确保了一 颗大™出品的樱桃番茄高品质始终如一。此外，温室采用无毒无菌的岩棉作为基质，采用熊蜂授粉拒绝人工激 素，采用农业产业互联网平台对番茄生长全过程的温、光、水、气、肥进行智能调控……系列技术保障，让 ...

从五常大米香飘万家，到云南黑松露"飞入寻常百姓家"；从大连海参消费亮眼，到宿迁霸王蟹异军突 起……2025年地标农产品消费快速增长，印证了一个朴素道理："土特产"价值跃升，关键在品牌化的精 准赋能。地标农产品品牌化，从来不是简单贴个标签、起个名号，而是一场从田间到餐桌、从品质到口 碑的全链条升级。 品牌化的保障，是靠"政企协同"筑牢"长效支撑"。地标农产品从"单点闪光"到"集群出彩"，离不开制度 护航与资源整合。宿迁霸王蟹的崛起，背后有"宿有千香"区域公用品牌的统筹赋能；云南黑松露的热 销，更是地方林下经济扶持政策与企业品牌运营的完美契合。政府搭建标准体系、完善供应链支撑，企 业深耕品质把控、创新品牌运营，这种"政企协同"的模式，既能避免"小散弱"的恶性竞争，又能集中力 量打造区域品牌名片，让品牌价值实现最大化。 乡村振兴，产业为基；产业兴旺，品牌为魂。2025年热销地标农产品的实践表明，品牌化不是"奢侈 品"，而是农产品增值、农民增收的"必需品"。从品质筑基到营销破圈，从体系保障到协同发力，只要 找对路径、精准施策，就能让更多"土味"地标农品升级为"品位"金招牌，让乡村特色产业真正活起来、 强起来，为乡村全 ...

党的二十届四中全会提出，"加快农业农村现代化，扎实推进乡村全面振兴。"而农村电商高质量发展是 推动传统农业向现代农业转型、推进乡村全面振兴的重要抓手。 近年来，日喀则市以电子商务进农村综合统筹示范项目为突破口，以信息化驱动引领农业农村现代化， 通过构建"市县乡村"四级电商公共服务体系，破解"农产品上行"难题，培育出具有区域竞争力的特色品 牌，探索出一条数字赋能高原乡村振兴的新路径。 破局：从"示范"出发，构建四级服务体系 在数字经济浪潮席卷千行百业的今天，农村电商正将广袤乡村与无限市场紧密连接，日益显现出其作为 乡村振兴新引擎的磅礴力量。 时间回溯至2018年，江孜县、亚东县、聂拉木县成功入选国家级电子商务进农村综合示范县名单——这 并非简单的荣誉加身，而是一场系统性变革的起点。 赋能：从"产品"到"品牌"，锻造市场竞争内核 乡村振兴，产业兴旺是重点，而产业兴旺离不开具有市场竞争力的产品和品牌。 基础设施搭建起来后，关键是要有"货"可流，有"品"可售。 日喀则市深刻认识到，发展电商不能只做"搬运工"，更要成为"锻造者"。为此，全市从强化农产品供应 链建设入手，市级层面集中打造"七彩珠峰"区域公共品牌，各县也培 ...

矩阵持续壮大，品牌效应越来越强 "海南鲜品"俏销冬交会 12月5日，在冬交会现场，国外嘉宾体验农具产品。 海南日报全媒体记者 王赫 "鱼肉鲜美、细腻，口感丰富，欢迎大家品尝!"12月5日，第28届中国(海南)国际热带农产品冬季交易会海 南渔业展区，上演人气火爆的陵水金枪鱼"开鱼秀"，工作人员热情邀请观众品尝。 为让更多观众沉浸式体验"海南鲜品"的魅力，冬交会特别举行"海南鲜品"品鉴会，厨师们以精湛烹饪技 艺将海南本土优质食材化为一道道佳肴。 "第一次品尝临高烤乳猪，皮脆、肉细、骨酥、味香，太惊艳了!"来自广州的观众李勇边吃边赞，他手中 的购物袋已装满了文昌鸡、儋州粽子等特产，"在冬交会上能一站式买到这么多优质农产品，收获满满!" "海南鲜品"的吸引力不仅局限于观众，更成为采购商眼中的"香饽饽"。来自河北的采购商张先生穿梭于 各个展厅寻求合作，"我对海南农产品情有独钟，水果甜度高、口感好，蔬菜新鲜无污染，水产品更是品质上 乘。这次专门为年货市场而来，计划采购芒果、海鲜、东山羊等产品，把海南的'鲜'味带回北方!" "海南鲜品"的魅力，不止于"鲜"，更在于"质"，科技赋能让"田间"到"舌尖"全程可追溯、品质有保 障 ...

Core Viewpoint - The upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo is set to showcase the agricultural strengths of Maoming City, which is recognized as China's largest fruit production base, aiming to promote high-quality agricultural development and modernization [7][10]. Group 1: Event Overview - The Greater Bay Area Agricultural Products Trade Fair is highly anticipated, with Maoming City confirming a 200 square meter exhibition space to display its diverse specialty agricultural products [8][9]. - The event serves as a significant platform for connecting production and sales, providing opportunities for Maoming's agricultural products to reach broader markets and facilitating collaboration with cities in the Greater Bay Area [22][23]. Group 2: Agricultural Strengths of Maoming - Maoming benefits from a favorable subtropical monsoon climate, abundant sunlight, and fertile red soil, making it a leading city in Guangdong's agricultural output [11][12]. - The city is a crucial grain production base and the largest producer of lychee, longan, and banana in China, with notable historical trees contributing to its agricultural reputation [13][14]. Group 3: Product Showcase - The Maoming exhibition will feature key products such as fresh fruits, dried fruits, and fruit juices, highlighting processed items like dried lychee and longan preserves that maintain the original flavors while extending the product's value chain [18][19]. - Geographical indication products like Maonan tilapia, Gaozhou lychee, and Xinyi Sanhua plum will also be showcased, emphasizing the quality and appeal of Maoming's agricultural offerings [20][21]. Group 4: Marketing and Branding - The trade fair is seen as a proactive measure for Maoming to integrate into the Greater Bay Area's agricultural market, enhancing the brand recognition of "Yuexi Grain Depot" and "Lingnan Fruit Town" [25][26]. - A promotional event for Maoming's specialty products is scheduled, reflecting confidence in product quality and aiming for efficient connections from farm to table [24][26].

Core Insights - The event "2025 Yangcheng Lake Hairy Crab Guangdong Promotion Conference" successfully showcased the traceability of each crab from Yangcheng Lake to the Greater Bay Area, emphasizing the brand's commitment to quality and authenticity [1][3][4]. Industry Overview - Yangcheng Lake Hairy Crab has evolved into a complete industry chain worth 35 billion, encompassing breeding, sales, deep processing, catering, and cultural tourism, significantly contributing to rural revitalization and providing employment for 100,000 people along the lake [8][9]. - The brand value of Yangcheng Lake Hairy Crab is assessed at 28.265 billion, making it the top agricultural brand in Suzhou and a benchmark in the national river crab industry [10]. Market Expansion - The Guangdong market is seen as a vital platform for showcasing high-quality cuisine, with the association implementing five major initiatives and eighteen key tasks to promote industry upgrades [11][12]. - The event highlighted the establishment of 129 authorized specialty stores in Guangdong, marking the region as a key sales area outside Jiangsu and a significant point for brand outreach to Hong Kong and Macau [34][35]. Quality Assurance and Standards - A comprehensive quality assurance system for Yangcheng Lake Hairy Crab was presented, including specialized packaging that incorporates advanced design and anti-counterfeiting features [14][21]. - New quality grading standards were introduced, categorizing crabs into premium, selected, and standard grades based on sensory, specification, and fullness criteria [24][25]. Logistics and Supply Chain - The collaboration with SF Express for cross-border logistics services aims to enhance the supply chain efficiency, allowing consumers in Hong Kong and Macau to access fresh products quickly [40][41]. - The signing of production and sales cooperation agreements further solidifies the supply-demand relationship between Suzhou and Guangdong, promoting collaborative development [41][42].

Group 1 - The sixth China (Beijing) Ecological Food Exhibition will be held from October 31 to November 10, showcasing local specialties and interactive experiences [1] - Exhibitors are emphasizing geographical indication products and organic certification to highlight standardization and branding pathways [1] - The exhibition aims to support rural revitalization by focusing on potential brand incubation for small farmers and enterprises facing challenges in funding, channels, packaging, and testing [1][2] Group 2 - Rural revitalization is a key topic at the exhibition and is also an important part of the 14th Five-Year Plan, emphasizing agricultural modernization and urban-rural integration [2] - The initiative aims to address the "three rural issues" and promote the modernization of agriculture and rural areas, ensuring food security and balanced regional development [2][3] - The economic benefits of rural revitalization include the transformation of traditional agriculture to modern agriculture, the development of rural e-commerce, and the promotion of rural tourism [2][3] Group 3 - The rural revitalization strategy is seen as a driver for domestic demand, food security, social stability, and ecological sustainability [3] - The potential for future development is significant, with opportunities in brand standardization, rural logistics, and the integration of traditional resources with modern elements [3][4] - Government policies play a crucial role in supporting rural revitalization through financial investment, tax incentives, and financial support for agricultural development [4]

Core Insights - Fruitist is revolutionizing the blueberry market by offering consistently high-quality blueberries, aiming to eliminate the unpredictability often associated with berry purchases [3][4] - The company has achieved a valuation of $1 billion, supported by significant investments from notable financial entities, including Ray Dalio's family office and J.P. Morgan Asset Management [1][5] - Fruitist's innovative approach includes a complete value chain from patented varieties to global farms, utilizing data-driven logistics to ensure year-round supply [4][5] Company Strategy - The company focuses on redesigning blueberries to ensure quality stability, addressing the common issue of inconsistent fruit quality in the market [3][4] - Fruitist operates farms in eight countries, including Peru, Oregon, Morocco, Egypt, and Yunnan, China, to provide a seamless supply chain [4][5] - The company has developed algorithms to predict optimal quality and yield, showcasing a blend of technology and agriculture [5] Market Position - Fruitist's blueberries are positioned as a healthier snack option in a global snack market projected to reach $800 billion, with the healthy snack segment potentially hitting $100 billion [6][7] - The introduction of grab-and-go "snack cups" reflects the company's strategy to cater to the growing demand for convenient, nutritious snacks [7] - The pricing strategy for Fruitist's blueberries ranges from $5 to $12, with a focus on consumer loyalty driven by quality rather than luxury [8][9] Consumer Trends - The rise of GLP-1 medications, which reduce overall food intake except for fruits and vegetables, is seen as beneficial for Fruitist, aligning with health-conscious consumer trends [8] - The company aims to provide a reliable product that consumers can trust year-round, enhancing customer loyalty through consistent quality [9]

Core Insights - The 138th China Import and Export Fair (Canton Fair) showcased over 230 enterprises in the rural revitalization product exhibition area, highlighting the popularity of specialty food products such as canned goods, seasonings, and candies [1] - Guangdong agricultural products are gaining international trust due to continuous upgrades in industrial technology, ensuring quality and compliance with international standards [2][3] - The trend towards brand recognition is becoming crucial for Guangdong agricultural enterprises to enhance value-added products in a competitive international market [2][6] Group 1: Product Development and Standards - Guangdong enterprises are adopting industrial management practices for "non-standard" agricultural products, creating detailed internal specifications to ensure quality and consistency [3] - The implementation of standardized practices has significantly reduced transportation losses for products like winter melons from an industry average of 15% to below 5% [3] - The successful application of these standards has led to the development of a range of products, including baby pumpkins and sweet potatoes, enhancing the overall quality of Guangdong's agricultural output [3] Group 2: International Market Engagement - Companies like Guangdong Yingjinqian Haibao Food Co. have successfully entered the European market by aligning their products with international standards, obtaining various certifications such as FDA and EU certifications [2] - The acceptance of canned foods is increasing among overseas consumers, allowing products to transition from niche markets to mainstream retail [2] - The scale and standardization of the tilapia industry in Maoming have impressed international buyers, leading to expectations for long-term supply chain partnerships [6] Group 3: Brand Development and Market Strategy - Many enterprises are shifting focus from OEM (Original Equipment Manufacturer) to establishing their own brands to enhance market recognition and profitability [6] - The Guangdong provincial government has initiated a marketing system to promote local agricultural brands, with successful examples including Xu Wen pineapple and Suixi dragon fruit [6][7] - The Ministry of Agriculture and Rural Affairs has recognized several Guangdong brands in its 2025 Agricultural Brand Cultivation Plan, indicating the province's commitment to brand development [7]