番茄小说平台电子出版物

Search documents
数字阅读时代 出版纸质书必要在哪?番茄小说融合出版新路径
Nan Fang Du Shi Bao· 2025-06-20 16:07
Core Viewpoint - The conference "Diverse Coexistence and Collaborative Future" highlighted the transformation of the publishing industry through digital technology, emphasizing the need for a complete industry chain from e-reading to publishing and IP derivatives [1][2]. Digital Reading Market Growth - In 2024, China's digital reading user base is projected to reach 670 million, a year-on-year increase of 17.52% - The total number of digital reading works is approximately 63.07 million, growing by 6.28% - The digital reading market revenue is expected to reach 66.141 billion yuan, an increase of 16.65% [2]. Industry Challenges - The Chinese publishing industry faces dual pressures of technological and market transformation, with a critical need to connect quality content with internet channels and vast user bases [2]. - The association has facilitated connections between Tomato Novel and over 400 publishing institutions, with 380,000 e-books available [2]. User Engagement and Preferences - Over 10 million users read e-publications daily on the Tomato Novel platform, with a 70% year-on-year increase in daily active users consuming e-publications in 2024 [3]. - The top five categories of publications read include quality novels, literary classics, personal growth, inspirational content, and Chinese history, indicating a strong demand for engaging stories and cultural enrichment [3]. - Users from lower-tier cities are becoming significant contributors to digital reading consumption, with the highest growth rates observed in these areas [3]. Strategic Directions for Tomato Novel - The company aims to scale up the publication of original online literature in physical formats, focusing on popular genres like youth literature and realistic themes [4]. - It plans to enhance collaboration between authors and publishers to explore diverse promotional strategies for new releases [4]. - Tomato Novel will continue to introduce digital content and expand the audio book market, catering to various user scenarios [4]. Cultural Diversity and User Behavior - The rise of digital reading platforms has democratized access to cultural resources, with free platforms playing a crucial role in this shift [5]. - Readers are increasingly favoring books with coherent structures and logical flow, reflecting a trend towards "shallow" and "fragmented" reading habits [5]. - The popularity of IP-driven content is growing, particularly among younger audiences, indicating a shift in industry focus [5]. Addressing Digital Divide and Information Isolation - Recommendations include collaborative efforts between academia and industry to tackle the digital divide and information isolation issues [6]. - There is a need to lower the operational barriers for elderly users, who represent a rapidly growing demographic in the reading market [6]. - To prevent the formation of information silos, it is suggested that algorithms incorporate cultural and interest diversity to enhance user experience [6].