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短视频算法“破茧”报告:近八成用户认可推荐内容多样性
转自:新华财经 近日,深圳大学深圳城市传播创新研究中心发布《短视频用户的算法实践与"破茧"报告》(下称《报告》),并 在传播学院举行研讨会,来自清华大学、复旦大学、北京师范大学、中国传媒大学、暨南大学等多所高校的学者 围绕算法相关议题展开研讨。 《报告》对抖 这种积极感知的背后,是用户在互动中表现出的强烈主动性。超过75%的受访者相信自己的行为能"驯化"算法,例 如通过主动搜索影响后续推荐;同时,超过65%的用户表示能熟练运用"不感兴趣"等功能调整内容。此外,报告发 现超六成用户有主动"破茧"的意愿与行为,如跨平台获取信息、主动了解不同观点等。 《报告》负责人深圳大学传播学院教授、深圳城市传播创新研究中心主任虞鑫指出,算法的本质更像是"塑镜"而 非"造茧"——它主要扮演一面映射用户兴趣的镜子,而用户的能动性则是打破信息壁垒、探索更广阔世界的关 键。 为从客观机制上验证这一观点,报告还开展了代理实验,揭示不同平台算法对用户行为的响应机制。课题组在抖 音、哔哩哔哩、小红书创建虚拟账号,模拟仅浏览信息流、日常点击互动、搜索和评论多元内容等三种用户行 为,追踪其首页推荐内容的多样性变化。研究发现,抖音的算法在保持高多 ...
张朝阳:搜狐视频将重启美剧战略
Huan Qiu Wang Zi Xun· 2025-11-09 04:42
张朝阳特别提到,搜狐视频关注流不只是以视频会友,也不仅关心消费的内容,更重视人与人之间的关 系,走的是社交分发的路径;他强调,这种路径差异本质上是社交属性与算法推荐的区别:"它有点像 真实世界的一场party,我认识的人发表了观点,我还能跟他打招呼互动。"也正因为以人际连接为核 心,所以关注流内不会产生信息茧房。 他还宣布,搜狐视频将重启美剧战略,以丰富关注流生态。此外,搜狐视频还将"长短结合",既平台化 运营热门的竖屏短剧,也自制横屏短剧。(勃潺) 【环球网科技综合报道】11月9日消息,近日,在2025年世界互联网大会上,搜狐创始人、董事局主席 兼首席执行官、物理学博士张朝阳表示,当前搜狐仍专注于传统的消费者互联网,"尤其是在媒体以及 社交方面,关注流是我们现在的重点"。据了解,关注流是搜狐视频打造的核心社交产品,围绕PGC、 UGC、Vlog自媒体短视频构建精品化垂直平台,涵盖幽默搞笑类"有趣"内容、知识类"有用"内容、国风 舞蹈类"观赏性强"内容的多元生态。 来源:环球网 ...
科学家发现:去掉推荐算法,社会极化反而更严重?
3 6 Ke· 2025-11-06 07:50
长久以来,我们都认识到了社交媒体给我们的生活所带来的新挑战。在这之中,由哈佛大学法学院的凯斯·桑斯坦教授(Cass Sunstein)所提出的"信息茧 房"的概念在中文世界中得到了广泛传播。"信息茧房",顾名思义, 就是我们在社交媒体上只接触到某一类信息,导致个体对于世界的理解被困在狭小的 信息之茧中。而随着个性化推荐的算法在社交媒体与短视频平台上的广泛应用,这种对于自我封闭的担忧显得更加迫切,尽管并不严谨,人们也会提 到"同温层","过滤气泡","傻子共振"这样的用语,并且认为算法推荐的发展加剧了传播生态的恶化,导致个体走向封闭,使激烈的观点在社交场域中获 得更多的关注。 在今天,社交媒体已经深深地嵌入了人们的日常生活,当个体面对现实世界中的信息爆炸时,对于信息进行过滤与整理似乎是一种必然的选择。为了应对 社交媒体的所带来挑战,算法工程师们提出了许多平台层面的干预策略。随着推荐算法的不断完善,推送到人们面前的信息已经在变得更加平衡且丰富。 与此同时,人们对于个性化推荐所带来的"信息茧房"或"同温层效应"感到担忧。例如,特定的社交平台会根据用户的政治倾向推荐同质化的内容,导致用 户只能接触到片面的信息来源。从 ...
不是算法的错?AI模拟实验揭示社交媒体撕裂的真相
3 6 Ke· 2025-11-06 03:24
我们为什么总觉得是算法在作恶? 打开社交媒体,你是否常常感到困惑:为什么我的信息流里充斥着让人不适的内容?为什么极端观点总能 获得更多曝光?为什么我似乎被困在了一个信息茧房里? 几乎所有人的第一反应都是:这一定是算法的锅。 我们习惯性地认为,是算法在暗中操纵我们的信息流,制造对立,把我们关进一个个茧房。如果没有这些 算法推荐,社交媒体一定会更健康、更理性、更多元。 但来自荷兰阿姆斯特丹大学的一项最新研究,却给出了一个颠覆性的答案:即使没有任何算法推荐,社交 媒体也会自然演化成今天这个撕裂的样子。 一个极简社交平台的AI模拟实验 这项研究发表在论文《我们能修复社交媒体吗?用生成式社交模拟来测试各种干预措施》(Can We Fix Social Media? Evaluating Interventions Using Generative Social Simulations)中。 研究人员设计了一个极简版的社交平台,这个平台: 完全没有算法推荐 只有三个基础功能:发帖、转帖、关注 按时间顺序展示你关注的人的内容 就像最早期的Twitter和微博 但研究的创新之处在于,他们没有招募真实用户,而是用大语言模型(L ...
聚焦“十五五”规划建议丨繁荣互联网条件下新大众文艺
Xin Hua Wang· 2025-10-29 00:40
Core Viewpoint - The Central Committee's proposal emphasizes the promotion of new mass arts under internet conditions, encouraging widespread cultural activities and creative participation from the public [1] Group 1: Development of New Mass Arts - The proposal aims to support and guide the development of new mass arts, leveraging the creativity and innovation emerging from the internet [1] - The rise of new mass arts is attributed to improved living standards and the deepening of information technology, leading to unprecedented public engagement in artistic creation [1] Group 2: User Engagement and Market Trends - By June 2025, the user base for short videos and micro-dramas in China is projected to reach 1.068 billion and 626 million, respectively [1] - There is a concern regarding creators prioritizing short-term commercial gains, resulting in trends of superficial entertainment and homogenization [1] Group 3: Research and Development Ecosystem - It is suggested to enhance research on the development patterns, value logic, and ethical technology use in new mass arts to create a favorable development ecosystem [2] - Emphasis is placed on the importance of quality in new mass arts, focusing on meeting the spiritual and cultural needs of the public [2]
ChatGPT 们总爱用问句结尾,原来是在套路你
3 6 Ke· 2025-10-27 00:40
Core Insights - The article discusses the phenomenon of "chatbait," where AI chatbots like ChatGPT use engaging questions to keep users in conversation, similar to how clickbait attracts users to web pages [5][12][22] - OpenAI's approach is to provide assistance, but the strategy of continuous questioning can lead to prolonged interactions that may not always be beneficial for users [4][6][12] Group 1: User Interaction with AI - Users often engage with ChatGPT for casual inquiries, but the majority do not utilize it as a productivity tool, indicating a gap in user expectations versus actual usage [6] - ChatGPT employs a strategy of breaking down tasks into smaller steps, enticing users to continue the conversation by offering additional assistance [8][12] - The frequent use of questions at the end of responses creates a sense of ongoing engagement, making it difficult for users to conclude their interactions [9][12] Group 2: Emotional and Psychological Implications - The emotional engagement fostered by AI chatbots can lead to increased user loyalty, but it also raises concerns about the potential for negative psychological effects, especially among vulnerable individuals [16][17] - A tragic case highlighted in the article illustrates how prolonged interaction with ChatGPT can lead to harmful outcomes, emphasizing the need for awareness regarding the emotional impact of AI conversations [17][20] - The article suggests that while AI can provide helpful reminders and suggestions, it can also create a burden, making users feel overwhelmed by continuous prompts for new tasks [16][21] Group 3: Industry Trends and Concerns - The article draws parallels between chatbait and historical forms of baiting, suggesting that these tactics are not new but have evolved with technology [21][22] - The shift from passive to active engagement in AI interactions reflects broader trends in technology, where user attention is increasingly commodified [22] - The ongoing development of AI chatbots raises questions about ethical considerations and the responsibility of companies to mitigate potential harms associated with their products [13][21]
学者麦克法兰、赵鼎新对谈:欣赏文明多样性,差异不是威胁
Sou Hu Wang· 2025-10-23 02:50
Core Ideas - The discussion revolves around the concept of cosmology and its influence on civilization, emphasizing the need to make the invisible aspects of our worldview visible [2][5] Group 1: Understanding Cosmology - Cosmology is described as a comprehensive system of beliefs, ideas, and assumptions that forms the underlying framework of human thought, often unnoticed [2] - The book aims to elucidate how our current worldview has historically developed, making the invisible aspects of cosmology visible [2] Group 2: East-West Cosmological Differences - The fundamental differences between Eastern and Western cosmologies are highlighted, with Western thought rooted in binary oppositions, while Chinese civilization emphasizes harmony and interconnectedness [5] - This divergence in thought processes has led to different paths in technological and philosophical development, with Chinese civilization focusing on holistic understanding rather than mere categorization [5] Group 3: Historical Perspectives on Power and Cosmology - The evolution of cosmology is closely linked to power structures, with historical shifts in perception of China by the West reflecting changes in power dynamics, particularly post-Industrial Revolution [8][9] - The narrative of China transitioning from a model of rational governance to being perceived as "backward" is discussed, emphasizing the role of European industrial and military superiority in shaping these views [8][9] Group 4: Crisis of Belief Systems - The collapse of cosmological frameworks can be abrupt and painful, as illustrated by the impact of World War I on Western belief systems, leading to a reevaluation of progress and rationality [10][11] - The current technological revolution, including AI and the internet, is likened to the upheaval of World War I, reshaping societal, political, and economic landscapes [11] Group 5: Existential Challenges in Modern Society - The conversation touches on the existential crises faced by youth in both China and the West, with concerns about employment, meaning in life, and the efficacy of capitalism [12] - The role of social media and AI in exacerbating cognitive dissonance and societal polarization is emphasized, highlighting the need for open-mindedness to combat cognitive pollution [12] Group 6: Future Perspectives on Civilizational Coexistence - The future is envisioned as a symphony of diverse civilizations coexisting rather than merging, with metaphors of trees coexisting and orchestras harmonizing to illustrate this point [14][15] - Embracing diversity is seen as a source of creativity, with the notion that differences should be appreciated rather than viewed as threats [15]
朋友圈凉了?微信公关总监回应
Xi Niu Cai Jing· 2025-10-20 06:46
Core Viewpoint - Recent discussions on WeChat Moments have sparked significant debate, with some users claiming that fewer people are posting, leading to concerns about the platform's relevance [2] Group 1: User Engagement - WeChat's public relations director, Zoe, stated that 780 million users access Moments daily, with 120 million users posting content, indicating stable engagement levels over the years [4] - Zoe refuted claims that fewer people are posting, emphasizing that the data contradicts such assertions [4] Group 2: Platform Features - Zoe clarified that there is no algorithm for sorting Moments, describing it as a personal "chronicle" for users [4] - The absence of a visitor feature and the inability to edit posts were explained as intentional design choices to reduce social pressure on users [4] Group 3: Account Management - The WeChat team has optimized the handling of deceased accounts, stating that since September, inactive accounts will no longer be reclaimed, allowing them to serve as a memorial [4]
每天1.2亿人发朋友圈,为何你却感觉“无人分享”?
Sou Hu Cai Jing· 2025-10-16 07:55
Core Insights - The article discusses the current state of WeChat Moments, revealing that 120 million users still share content daily, indicating that the platform remains a vital social space in China despite perceptions of inactivity [3][4]. User Engagement - Daily, 780 million users access Moments, with 120 million actively sharing content, demonstrating that the platform is far from "dying" [3]. - The feeling of fewer posts is attributed to the "information cocoon" effect, where increased friend numbers dilute the content shared [4]. Changes in Sharing Behavior - Users are now more selective about what to share due to the presence of colleagues, family, and acquaintances, leading to a more curated sharing experience [5]. - The absence of visitor tracking and editing features reflects WeChat's understanding of social pressures, aiming to reduce the burden on users [5]. Product Philosophy - WeChat maintains that Moments should serve as a genuine record of life rather than a platform for performance, emphasizing authenticity over perfection [6]. - The decision to not recycle inactive accounts shows a commitment to preserving memories for the deceased, allowing friends and family to revisit shared moments [5]. Future Considerations - The article suggests that users should return to the essence of sharing, focusing on genuine connections rather than external validation, to revitalize the platform [6].
冲上热搜第一!微信朋友圈凉了?回应来了
Mei Ri Jing Ji Xin Wen· 2025-10-16 05:43
Core Insights - The topic "Is WeChat Moments cooling down?" has become a trending subject on social media as of October 16 [1] - A response article titled "Is no one really posting on Moments?" was published by the WeChat official account on October 15, addressing concerns about the usage of Moments [2] Group 1: User Engagement and Data - According to the WeChat public relations director, 780 million users access Moments daily, with 120 million users posting on it, indicating stable engagement over the years [4] - The director refuted claims that fewer people are posting on Moments, suggesting that such perceptions are subjective and akin to an "information cocoon" [4] Group 2: Product Features and Philosophy - The WeChat public relations director clarified that the Moments feed is sorted chronologically without an algorithm, emphasizing a straightforward approach to content visibility [4] - Regarding the absence of a visitor feature and secondary editing for Moments, the director stated that these decisions are made to avoid increasing social pressure on users [4] - The director also mentioned that Moments serves as a historical record of an individual's life, and thus, the introduction of a secondary editing feature is unlikely [4]