Core Insights - "Pain Gold" is gaining popularity among young consumers, with several products being sold at nearly double the daily gold price since 2025, leading to a supply shortage [1][3] - The term "Pain" originates from Japanese otaku culture, referring to items adorned with anime elements, and is now viewed by some young people as a "most valuable item" [2] Group 1: Market Trends - The price per gram for some "Pain Gold" products has reached 2800 yuan, with related topics on social media surpassing 2.25 million views [3] - In the past year, transactions of IP gold products on e-commerce platforms have increased by 294%, with some platforms creating dedicated categories for "IP Gold" [3] - A specific gold note originally priced at 899 yuan is now being resold for nearly 1600 yuan on second-hand platforms, indicating a significant price increase [6] Group 2: Consumer Behavior - Young consumers are increasingly purchasing gold items not just for investment but also for emotional value and personal expression, with many opting for DIY customization [9][11] - The trend of "golden items" is seen as a new hobby for young people, combining value retention with personal passion [11][17] - Consumers express a preference for lower-priced items that allow for creativity and emotional satisfaction, leading to a shift in purchasing behavior [9][15] Group 3: Product Offerings - Various jewelry brands are launching collaborations with anime IPs, leading to a surge in demand for these unique gold products [11][18] - High-priced items, such as a pure gold series from "Mobile Suit Gundam," sold out quickly, demonstrating the strong market interest [8] - The emotional connection and social currency associated with these products encourage young consumers to pay a premium [20]