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服务经济之科技引领变革(三):景区有望普及登山机器人,提升体验,扩大二销
Orient Securities· 2025-09-18 02:50
Investment Rating - The industry investment rating is maintained as "Positive" [4] Core Insights - The core value of mountain climbing robots lies not only in physical assistance but also in enhancing visitor experience and optimizing scenic area service capabilities. The focus of future industry development will be on creating barrier-free tourism scenarios and enhancing the technological competitiveness of scenic areas [3][7] - The introduction of mountain climbing robots is expected to significantly improve customer satisfaction and create differentiated advantages by alleviating physical strain on visitors, extending their stay, and stimulating secondary consumption [3][7] Summary by Sections Industry Overview - Domestic mountain scenic areas are actively adopting mountain climbing robots, which are based on bionic joints and intelligent drive technology to provide physical assistance to climbers. The industry is transitioning from pilot projects to large-scale applications [7] - Scenic areas like Taishan have begun large-scale deployment, with plans to operate 5,000 units by the upcoming holiday season [7] Economic Impact - The use of mountain climbing robots enhances visitor experience by making the climbing process easier and more personalized, leading to increased secondary consumption in dining, entertainment, and cultural activities. For instance, the time taken to climb a specific route was reduced by 50%, with a 30% decrease in physical exertion [7] - Scenic areas can open new revenue streams through the rental of these robots, with potential earnings reaching 300 million to 400 million yuan annually if scaled to 5,000 units [7] Market Dynamics - The introduction of climbing robots has led to a 217% year-on-year increase in product sales for scenic areas that offer this experience, particularly attracting younger consumers aged 18-30 [7] - The rental model for these robots varies by scenic area, with pricing around 30-40 yuan per hour, potentially generating significant daily and monthly revenues [7] Technological Development - While the current weight of the robots has been optimized to 1.8 kg, further improvements in weight reduction and battery life are needed for high-frequency rentals. The technology is continuously being refined to address challenges in complex terrains and user safety [7]