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珠江钢琴:控股三级子公司中标白水仙瀑景区经营权
Zhong Zheng Wang· 2025-08-06 05:00
Core Viewpoint - Zhujiang Piano has successfully won the operating rights for the Bai Shui Xian Waterfall Scenic Area, marking a significant step in its strategic transformation from a traditional musical instrument manufacturer to a cultural consumption service provider [1][2]. Group 1: Project Details - The project involves an annual resource usage fee starting at 8.43 million yuan and a commitment to invest no less than 400 million yuan over the next 20 years for the development and operation of the scenic area [1][2]. - The project aims to create a three-in-one spatial layout that includes Bai Shui Xian Waterfall, Shima Long Music Town, and Pai Tan Sports Park, leveraging the ecological foundation of the "largest waterfall drop in mainland China" [2]. Group 2: Future Plans and Goals - Plans include upgrading scenic facilities with an investment of at least 400 million yuan, enhancing daytime scenic experiences and creating a mystical atmosphere at night through technology [2]. - The goal is to increase annual visitor numbers from 500,000 to 1.5 million, establishing the area as a destination for mountain and water tourism in South China [2]. Group 3: Integration with Regional Development - The project aligns with Guangdong Province's "Hundred Million Thousand Project," utilizing an integrated model of cultural tourism investment, construction, and operation [2]. - Initiatives such as hosting cultural tourism festivals and issuing digital tourism cards aim to integrate local hotels, homestays, and agricultural products, promoting rural industrial upgrades and urban-rural integration [2].
珠江钢琴:珠江文之旅中标白水仙瀑景区经营权项目 投资4亿元争创国家5A景区
Core Viewpoint - Zhujiang Piano (002678.SZ) has won the operating rights for the Bai Shui Xian Waterfall Scenic Area, marking a significant step into the "art + cultural tourism" sector and providing a new economic growth point for the company [2][3]. Group 1: Project Details - The project involves an annual resource usage fee starting at 8.43 million RMB, with a total investment of no less than 400 million RMB over a 20-year contract period [2]. - The subsidiary responsible for this project, Guangzhou Bai Shuizhai Scenic Area Operation Management Co., is under Zhujiang Wen Zhi Lv, which was established to promote the company's cultural tourism business [2]. Group 2: Future Plans - The company aims to enhance the Bai Shui Xian Scenic Area by increasing annual visitor numbers from approximately 500,000 to 1.5 million, positioning it as a key destination in South China for wellness tourism [3]. - Future developments will include creating a larger space that integrates Bai Shui Xian Scenic Area, Shima Long Music Town, and Pai Tan Sports Park, focusing on various thematic experiences [3]. Group 3: Strategic Alignment - This project aligns with the company's long-term development goals and strategic layout, providing new opportunities for expanding into the cultural tourism sector and enhancing its business chain [3].