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百事旗下食品与饮料
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时隔25年百事首次品牌焕新,发布全新中文主张
Xin Lang Cai Jing· 2026-02-04 05:03
Group 1 - The core viewpoint of the article is that PepsiCo has reported its Q4 and full-year 2025 financial results, showing growth in net revenue and organic revenue [4][5]. - In Q4 2025, PepsiCo's net revenue reached $29.34 billion, representing a year-over-year increase of 5.6%, with organic revenue growth of 2.1% [4][5]. - For the full year 2025, the company's net revenue totaled $93.925 billion (approximately 675.133 billion RMB), compared to $91.854 billion in the previous year, with an organic revenue growth of 1.7% [4][5]. Group 2 - PepsiCo has launched a new corporate brand identity and slogan, "Food.Drinks.Smiles" in English and "食有味 饮开怀" in Chinese, marking its first brand refresh in 25 years [5]. - The new brand slogan emphasizes the joy and happiness that quality food and beverages bring to life, with cultural references in the Chinese version [5]. - The Asia-Pacific food business has been identified as a key growth driver for PepsiCo, with market share growth achieved across the region in 2025 [5].