Core Viewpoint - The article highlights the successful debut of the AI-generated digital persona of Luo Yonghao in a live-streaming event on Baidu e-commerce, achieving significant sales and viewer engagement, indicating a new trend in digital marketing and e-commerce [2][12][30]. Group 1: Performance Metrics - The live-stream attracted over 13 million viewers, with a GMV (Gross Merchandise Volume) exceeding 55 million yuan, setting a new record for digital person live-streaming [2][30]. - The digital persona's performance surpassed Luo Yonghao's previous live-streaming results, with a 150% increase in order volume and a 230% increase in the number of purchasing users compared to human hosts [30][12]. Group 2: Technology and Innovation - Baidu's high-persuasion digital persona technology, launched in April, allows for a highly coordinated representation of human-like features, decision-making, and task collaboration, effectively functioning as a super intelligent agent [8][10]. - The technology integrates multiple innovations, including script-driven multi-modal collaboration, real-time interaction, and high-fidelity voice synthesis, achieving a unified representation of voice, appearance, and personality [20][25][21]. Group 3: User Acceptance and Experience - User feedback indicated a high level of acceptance and realism in the digital persona, with many viewers questioning whether Luo Yonghao was indeed an AI, reflecting a shift in consumer perception towards digital personas [12][30]. - The digital persona's ability to engage in real-time interactions and respond to current events contributed to a seamless viewing experience, enhancing user engagement [30][31]. Group 4: Future Prospects - The article suggests that 2025 will be a pivotal year for intelligent agents, with the potential for digital personas to surpass human capabilities in certain aspects, such as adaptability and efficiency in live-streaming [7][36]. - Baidu plans to expand its digital persona offerings significantly, with initiatives aimed at increasing the number of high-quality digital hosts and supporting small businesses in adopting this technology [34][36].