Core Insights - Baidu has launched a dedicated e-commerce solution in Macau, centered around the Huibo Star digital human live streaming technology [1] - The solution aims to support local merchants in Macau by providing traffic support, platform subsidies, official branding, and special live streaming events during the Greater Bay Area Shopping Festival [1] - Baidu's e-commerce segment has seen significant growth, with the number of live streamers increasing by 281% over the past year, monthly buyers rising by 177%, and gross merchandise volume (GMV) doubling [1] Group 1 - The new e-commerce solution includes 10,000 free live streaming slots and professional team guidance to alleviate the burden on small and medium-sized enterprises [1] - The initiative is designed to help local businesses achieve precise customer acquisition [1] - The overall strategy reflects Baidu's commitment to enhancing its e-commerce capabilities in the region [1]