Core Insights - The article discusses how Baidu's managed bidding services are addressing the challenges of high investment and low conversion rates in marketing, leveraging a combination of professional teams, AI technology, and data-driven strategies to optimize customer acquisition and ROI [1][18]. Group 1: Managed Operations Breakthrough - The managed operations service offers four core values that reconstruct the marketing ecosystem, focusing on cost optimization, efficiency enhancement, risk management, and data closure [3][4][5]. - Cost optimization is achieved by shifting from broad keyword targeting to precise strategies, significantly reducing lead costs and increasing conversion rates [3][4]. - Efficiency is driven by AI automation throughout the process, leading to substantial improvements in click-through rates and cost reductions [4][10]. Group 2: Comprehensive Service Overview - The managed operations service encompasses a complete chain from account setup to performance guarantees, ensuring a healthy operational flow through standardized processes [6][8]. - Keyword strategies are structured in a three-tier system to build a protective moat around traffic, focusing on core, long-tail, and negative keywords [8][9]. - Creative optimization is aimed at driving conversions rather than just attracting clicks, with A/B testing employed to continuously enhance performance [9][10]. Group 3: Future Trends - The future of managed operations is expected to see comprehensive AI integration, moving from manual intervention to intelligent autonomy, significantly reducing ineffective clicks [16][17]. - Cross-platform integration is becoming essential, with managed operations evolving to include multiple platforms like Baidu, Douyin, and WeChat, enhancing brand exposure [17]. - The normalization of performance guarantees is transforming managed operations from a cost center into a profit engine, with service providers offering refund mechanisms for exceeding lead cost thresholds [11][17].