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南京7家老字号入选进博会人文交流展览
Nan Jing Ri Bao· 2025-11-04 03:01
Group 1 - The 8th China International Import Expo will be held in Shanghai from November 5 to 10, serving as an important platform for China's high-level opening-up and cultural exchange [1] - Jiangsu's cultural exchange activities will feature seven time-honored brands, showcasing the rich heritage and contemporary vitality of Jinling culture through new product launches and interactive experiences [1] - Nanjing Yunjin Research Institute will unveil two significant new products, including a cultural garment featuring auspicious bird patterns, showcasing advancements in traditional Yunjin weaving techniques [1] Group 2 - Shizhu Zhai will present the "Dough Plate Flower" intangible cultural heritage technique combined with digital innovations, highlighting the dialogue between traditional culture and modern sports [2] - The Zisha brand Huafengxiang will debut a special "Suhou" licensed product series, including a Zisha teapot themed around jasmine flowers and football elements, reflecting a blend of traditional craftsmanship and contemporary design [2] - Nanjing Zhengguanzhuang E-commerce Co. will introduce a "Suhou" licensed product, a football-themed soap that combines sports vitality with the essence of intangible heritage [2] Group 3 - Previous participation in the Import Expo has led to successful collaborations, such as discussions with LVMH Group executives, demonstrating the event's role in connecting traditional crafts with global buyers [3] - The Import Expo has provided a valuable platform for showcasing intangible cultural heritage and has facilitated connections with various industry peers, enhancing cultural confidence [3] - The focus on digitalization in previous years has allowed for a broader presentation of traditional techniques, further promoting Chinese culture on the global stage [3]