皇氏乳业
Search documents
皇氏集团:公司旗下乳品品牌“皇氏乳业”、“优氏乳业”等及茶饮品牌“在桂里”已入驻小红书
Mei Ri Jing Ji Xin Wen· 2025-09-29 05:25
Core Viewpoint - The company, Huangshi Group, is actively engaging in collaborations with social media platforms Xiaohongshu and Douyin to enhance brand recognition and drive sales through direct online channels [2]. Group 1: Collaboration with Xiaohongshu - Huangshi Group's dairy brands, including "Huangshi Dairy," "Youshi Dairy," "Huangshi Water Buffalo," and others, have established a presence on Xiaohongshu, focusing on "content seeding + scenario penetration" to achieve direct sales conversion through online flagship stores [2]. - The company is building a content matrix around its core brands to strengthen brand awareness and user connection [2]. Group 2: Collaboration with Douyin - The brands "Huangshi Dairy," "Youshi Dairy," "Zunyi Dairy," and others have also entered the Douyin e-commerce platform, utilizing "self-operated live streaming + influencer collaboration + short video traffic" to boost sales scale and user reach [2].