Group 1 - The core viewpoint of the articles highlights the significant growth and potential of the platform "得物" (Dewu) as a marketplace for brands, particularly in the context of the current consumer environment and the upcoming "6·18" shopping festival [1][8] - Brands that have entered the 得物 platform report substantial financial success, with annual growth rates approaching 100%, and over 80% of their sales coming from young new customers [1][3] - The platform has become a key channel for brands, with many brands experiencing stable sales and profit returns due to a focus on the functional and emotional needs of young consumers [6][7] Group 2 - The 得物 platform has seen explosive sales for specific products, such as the 李宁 (Li Ning) limited edition basketball shoes, which generated 1.8 billion yuan in sales within a quarter [3] - The platform is witnessing a trend where brands are increasingly launching exclusive products on 得物, with over 70% of PUMA's inventory being exclusive or new items [7] - 得物 is expanding its market reach, now covering over half of China's "95后" (post-95) demographic, with a notable increase in female users and a shift towards lower-tier cities, driving demand for various niche categories [6][8] Group 3 - 得物 has introduced a "养品方法论" (Nurturing Product Methodology) to help brands understand effective growth paths from product launch to sustained sales [7] - The platform is investing over 10 billion yuan in favorable policies for merchants, including fee reductions of up to 16% and marketing rebates to lower operational costs and enhance profit margins [8] - 得物 aims to maintain double-digit growth annually by focusing on quality products to serve users effectively, thereby achieving long-term business success [8]