新浪科技讯 2月10日上午消息，得物App推出AR试穿试戴、3D陀螺仪、寻香助手等创新功能。从得物 App获悉，其创新功能日均使用量已突破千万人次。 据介绍，香水"寻香助手"整合2000+香水的真实测评数据，将抽象的"前中后调"转化为"职场适配""约会 专属"等场景化标签，搭配"用户真实评价"，让消费者也能轻松挑到合适的产品；美妆色号助手打破线 上试色壁垒，支持不同肤色适配模拟，让消费者无需试色就能预判效果；手串玄学寓意解读契合情绪价 值需求；零食卡路里分析热量和配料表，适配健康消费趋势。 对户外装备、羽绒服等品类，得物App在户外鞋靴商品详情页，"模特试穿报告"会标注不同身高、体重 用户的穿搭反馈，"尺码助手"则根据用户脚长、脚宽推荐合适尺码，还会附上"登山场景实测""防水性 能测试"等专业内容；羽绒服商品页则直接公示充绒量、蓬松度、含绒量等核心参数，并搭配"保暖性测 评"和"洗涤指南"。 此外，得物App还上线了美妆"魔镜试妆"功能，只需上传自拍，就能实时看到产品在自己脸上的表现。 据悉，"魔镜试妆"功能能通过AI技术还原数千款口红、腮红的上脸效果。 新升级的3D陀螺仪功能，用户只需转动手机，就能360° ...

此外，该计划还搭建起青年创意与国潮品牌的合作桥梁，开设国潮创新训练营，促成回力、光明、老凤 祥、大白兔、英雄等10家上海老字号国潮品牌与上海大学、上海体育大学、上海理工大学等10所上海高 校结对共建。 来源：中国青年报客户端 中国青年报客户端讯（中青报·中青网记者 孟佩佩）近日，得物App联合百余所高校启动了"造浪计 划"（以下简称"计划"），将内容创作、电商运营、商品鉴别等职业能力转化为高校实战课程等资源， 通过"技能学习-实战锻炼-价值实现"帮助学生成长。截至目前，该计划已覆盖全国18个省市的101所高 校，吸引超15万名大学生参与。 在该计划扶持下，一批校园创作者正成长为行业新锐达人。浙江某高校电子商务专业大一学生阮佳豪参 与计划后，在社区持续创作出穿搭与好物测评等优质内容，获得多个品牌合作邀约，他谈道，"在平台 上，我把兴趣爱好变成了可持续的事业，也在创作中找到了自我认同感"。统计显示，截至目前，参与 该计划的学生累计创作优质内容10.2万余篇。 ...

Core Insights - The article discusses the release of the "2025 Annual Good Business List" by the Dewu App, highlighting over 2000 brands and 1200 popular products based on various indices such as growth speed and consumer characteristics [1][3] Group 1: Brand Performance - Numerous brands experienced significant growth on the Dewu App over the past year, with Pop Mart selling over 1.5 million Labubu toys, achieving a GMV increase of over 500% [1][3] - Kailas targeted the core outdoor demographic aged 19-35, launching a custom FUGA model, resulting in an annual GMV growth of over 500% [1][3] - DJI's collaboration with Dewu for a special gift box during the 520 event led to a GMV increase of over 600% [1][3] - Brands like Decathlon, Descente, Huazhi, and Hailan Home saw their annual growth double, while 227 brands, including Descente, COACH, and Huawei, were recognized as "Most Popular Brands" [1][3] Group 2: Market Insights - The Dewu App has evolved into a comprehensive quality lifestyle shopping community, maintaining a double-digit annual growth rate, with a user base exceeding 600 million and a penetration rate of 50% among individuals under 30 in China [1][3] - Brands are leveraging insights into young consumer preferences by launching exclusive and scarce products on the Dewu platform, with data showing that four popular items sell out daily, and the number of million-level products has increased by 157% year-on-year [2][4] Group 3: Business Philosophy - Dewu's trading business leader, Wendy, emphasized the platform's commitment to being a "long-term business platform," promoting stable sales and longer product lifecycles to encourage brands to provide quality service to users [2][4] - The release of the annual list reflects the platform's and merchants' shared commitment to long-termism, providing a reference for brands looking to engage with the young consumer market [2][4]

Core Insights - The 8th China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, showcasing global goods and promoting high-quality development concepts from Chinese enterprises [1] Company Highlights - The company, Dewu App, is showcasing its innovative "authentication before delivery" service model and self-developed AI verification system at the CIIE, emphasizing its digital innovation capabilities in the consumer services sector [1] - Dewu's AI verification system attracted significant attention, allowing users to experience a 360-degree high-definition inspection of products, generating authenticity reports in just 5 seconds [2] - The core competitiveness of the AI verification system stems from Dewu's self-developed AI computing engine, trained on billions of real product data, achieving a 99.9999% accuracy rate in matching AI verification results with expert assessments [2] Technology and Innovation - The AI system captures product features such as texture, logo geometry, and craftsmanship through advanced technologies, integrating cross-modal information from images and text to enhance verification efficiency [4] - Dewu App aims to continuously upgrade its services for various consumer scenarios, focusing on technological innovation to improve quality consumption and contribute to the healthy development of the consumption ecosystem [4]

Core Insights - The 8th China International Import Expo (CIIE) is being held in Shanghai from November 5 to 10, serving as a global platform for trade and innovation, showcasing high-quality development concepts from Chinese enterprises [1] Company Highlights - The company, 得物App, showcased its innovative "authentication before delivery" service model and its self-developed AI verification system at the CIIE, emphasizing its digital innovation capabilities in the consumer services sector [1][2] - The AI verification system attracted significant attention, allowing users to experience a 360-degree high-definition inspection of products, generating authenticity reports in just 5 seconds [2][3] - The core competitiveness of the AI verification system stems from the company's self-developed AI computing engine, trained on billions of physical product data, achieving a 99.9999% accuracy rate in matching AI verification results with expert assessments [2][4] Technological Advancements - The system captures product features such as texture, logo geometry, and craftsmanship through advanced technologies, integrating cross-modal information from images and text to enhance verification efficiency [4] - The company aims to continuously upgrade its technology to better serve quality consumption, focusing on innovation as a core driver to improve the quality consumption guarantee system [4]

Core Insights - The event "My Stage 2025 FW New Aesthetic Release Conference" held by the Dewu App showcased the platform's achievements in the trend culture sector, highlighting its role as a quality lifestyle shopping community for young people in China [1][2] - The platform has seen a significant increase in active creators, with a year-on-year growth of 143%, indicating a diverse content ecosystem covering beauty, digital, and sports [1] - The collaboration with Madame Figaro introduced the "Silent Retro Style," emphasizing a blend of classic aesthetics and contemporary design, catering to the functional and aesthetic needs of the youth [1] Event Highlights - The event featured performances by celebrities and community leaders from various fields, breaking traditional fashion show boundaries and providing reusable daily outfit templates for young users [2] - Major brands like Anta and Li Ning showcased innovative products that align with current trends, leveraging the unique advantages of the Dewu platform to connect with the younger generation [2] - The collective participation of leading brands reflects the industry's recognition of the "My Stage" event and signifies a shift in Chinese fashion from following trends to defining them [2] Industry Impact - The successful hosting of the event underscores Shanghai's position as an international fashion capital, with the platform aiming to foster communication between creators, brands, and users [3] - The initiative is expected to inject cultural energy into the city and contribute to a more distinct Eastern narrative in the global fashion landscape [3]

Core Insights - The event "My Stage 2025FW New Trend Aesthetic Release Conference" held by the Dewu App in Shanghai showcased the latest fashion trends through innovative music performances and cross-border fashion shows, featuring numerous well-known brands and community creators [1][3][6] Group 1: Company Development - Dewu App has evolved over 10 years into a quality lifestyle shopping community for young people, with one in two users under 30 actively engaging on the platform [3] - The number of active creators in the Dewu App community increased by 143% year-on-year, covering diverse fields such as beauty, digital products, home, fitness, and more [3] Group 2: Fashion Trends - The "Silent Retro Style" was jointly released by Dewu App and Madame Figaro, emphasizing timeless design and functionality over mere retro aesthetics [4] - The event highlighted a new paradigm of fashion that combines high aesthetic value with practical utility for contemporary youth [4] Group 3: Cultural Impact - The event served as a cultural resonance for youth, breaking down barriers between industry professionals and amateurs, and redefining who can interpret fashion [7] - Dewu App's collaboration with stars and community influencers promotes a more open and diverse fashion discourse [7] Group 4: Brand Collaboration - Major brands such as Anta, Li Ning, and Jordan participated in the event, showcasing products that blend classic and innovative aesthetics, contributing to the sustainable development of China's fashion industry [11][14] - Dewu App connects brands with young consumers through a comprehensive immersive experience, enhancing brand value beyond mere product promotion [11] Group 5: Industry Recognition - The collective participation of leading brands reflects the industry's recognition of the "My Stage" event and their joint efforts in establishing local aesthetic discourse [14] - The successful hosting of the event underscores Shanghai's influence as an international fashion capital, promoting Chinese fashion on a global scale [14]

Core Insights - The Russian e-commerce market is experiencing unprecedented growth, with a projected sales increase of 41% in 2024 and expected revenue to reach $93 billion by 2025, surpassing Southeast Asia's growth rates [1][12] - The Chinese fashion e-commerce platform Poizon has launched a Russian version of its website and mobile app, allowing direct access for Russian consumers to browse and purchase products without intermediaries [1][2] Company Expansion - Poizon Shop in Russia features approximately 450,000 sneaker models and over 4 million apparel and accessory items from more than 1,000 brands, including Nike, Adidas, and Louis Vuitton [2] - The launch of Poizon Shop.ru coincides with the establishment of a physical store in Moscow, which offers over 10,000 inventory items and serves as a pickup point for online orders [3][4] Market Dynamics - The exit of Western brands from Russia has created a vacuum in the high-end market, which Poizon aims to fill with its extensive product offerings [1][19] - Russian consumers are increasingly accepting Chinese products, with orders from China growing 2.2 times in 2024, expanding from electronics to a wide range of categories [13][14] Competitive Landscape - Poizon faces competition from established local platforms like Ozon and Wildberries, which have deep roots in the market and robust logistics systems [18] - Ozon has made significant investments to enhance its platform and logistics, contributing 2 trillion rubles to Russia's GDP in 2024 [18] Strategic Positioning - Poizon's entry into the Russian market is timely, as it targets a high-end consumer segment that has been underserved due to geopolitical factors [19] - The company's unique "authentication before shipping" model has been validated by international platforms and is expected to attract quality-sensitive consumers [19]

Core Viewpoint - The article discusses the decline in commercial value of the Chinese online community platform Hupu, which has been characterized as a "male-centric" space, culminating in its sale for 500 million RMB, significantly lower than its previous valuation of 4.2 billion RMB six years ago [6][8][10]. Group 1: Hupu's Commercial Value - Hupu was sold for 500 million RMB, a stark contrast to its previous investment valuation of 1.26 billion RMB and a peak valuation of 4.2 billion RMB [6][8]. - The platform's commercial value has been described as ranking at the bottom, with the notion that "the commercial value of straight men is less than that of dogs" being a prevailing sentiment [7][10]. - Despite a vibrant community atmosphere, Hupu has struggled to convert this into substantial commercial success, remaining primarily reliant on advertising revenue [3][12]. Group 2: User Demographics and Behavior - Hupu is predominantly male, with male users constituting 90% of its community, and it has become known as the "first straight man base" on the internet [2][14]. - The platform has maintained a focus on male interests, with discussions ranging from sports to gaming, and has fostered a culture of ranking and scoring various topics [14][15]. - Male users exhibit a tendency to engage in discussions rather than making purchases on the platform, preferring to shop on specialized e-commerce sites instead [10][12]. Group 3: Community Dynamics - Hupu serves as a "spiritual refuge" for its users, allowing them to share personal experiences and receive support in a space where they feel understood [18][21]. - The platform has retained a sense of community that contrasts with the more commercialized and algorithm-driven nature of other social media platforms [20][21]. - Users often express their opinions candidly, creating a unique environment that values traditional achievements over modern marketing strategies [15][19].

Group 1 - The core viewpoint of the articles highlights the significant growth and potential of the platform "得物" (Dewu) as a marketplace for brands, particularly in the context of the current consumer environment and the upcoming "6·18" shopping festival [1][8] - Brands that have entered the 得物 platform report substantial financial success, with annual growth rates approaching 100%, and over 80% of their sales coming from young new customers [1][3] - The platform has become a key channel for brands, with many brands experiencing stable sales and profit returns due to a focus on the functional and emotional needs of young consumers [6][7] Group 2 - The 得物 platform has seen explosive sales for specific products, such as the 李宁 (Li Ning) limited edition basketball shoes, which generated 1.8 billion yuan in sales within a quarter [3] - The platform is witnessing a trend where brands are increasingly launching exclusive products on 得物, with over 70% of PUMA's inventory being exclusive or new items [7] - 得物 is expanding its market reach, now covering over half of China's "95后" (post-95) demographic, with a notable increase in female users and a shift towards lower-tier cities, driving demand for various niche categories [6][8] Group 3 - 得物 has introduced a "养品方法论" (Nurturing Product Methodology) to help brands understand effective growth paths from product launch to sustained sales [7] - The platform is investing over 10 billion yuan in favorable policies for merchants, including fee reductions of up to 16% and marketing rebates to lower operational costs and enhance profit margins [8] - 得物 aims to maintain double-digit growth annually by focusing on quality products to serve users effectively, thereby achieving long-term business success [8]