Core Insights - L'Oréal introduced the "New Age Beauty" concept at the 2025 IMCAS China Conference, representing a structural redefinition of beauty that connects longevity with beauty through scientific health, cultural understanding, and socio-economic dimensions [1][3] Group 1: Market Trends - The aging population in China is projected to reach nearly 40% by 2060, prompting a shift in societal perceptions of beauty and aging [3] - 91% of consumers believe age is just a number, and 77% are willing to try new things at an older age, indicating a growing acceptance of aging [3] Group 2: Consumer Behavior - Consumers are increasingly using social media and e-commerce to enhance their understanding of products, considering brand credibility, product quality, and age compatibility in their purchasing decisions [3] - Factors such as product texture, absorption, and fragrance are becoming critical decision-making elements for this demographic when choosing beauty products [3] Group 3: Global Perspective - L'Oréal recognizes the diversity in beauty standards across different countries, with varying focuses on issues like wrinkles, skin laxity, and pigmentation [5] - The company emphasizes the importance of skin health for achieving vibrant aging and plans to offer integrated skin management solutions based on the understanding of diversity [5] Group 4: Company Overview - Founded in 1909 and headquartered in Paris, L'Oréal entered the Chinese market in 1997 and currently operates 32 brands, a research and innovation center, and two factories in Suzhou and Yichang [5] - China is now L'Oréal's second-largest market globally and serves as a key hub for the North Asia beauty sector [5]