Core Insights - Yancheng is increasingly recognized as a vibrant city for both ecological tourism and sports, particularly golf, attracting a growing number of domestic and international visitors, especially from South Korea [4][16][24] - The city is leveraging its unique ecological resources, including the Yellow Sea wetlands and the presence of rare species, to promote sustainable tourism and attract talent [10][12][15] Group 1: Ecological Tourism - Yancheng has gained significant exposure on domestic and international social media, promoting its ecological tourism offerings, including unique experiences like deer watching and bird watching [2][5] - The city is home to the "Yellow Sea Wild Deer Park," where the population of milu deer has increased to over 8,500, making it a prime location for wildlife enthusiasts [5][10] - The tidal flats of Yancheng serve as a crucial stopover for millions of migratory birds, including the critically endangered spoon-billed sandpiper, enhancing its appeal to bird watchers [7][10] Group 2: Golf Tourism - Yancheng's Shayang Island Golf Course is gaining popularity among South Korean golfers, who are drawn by its challenging design and cost-effectiveness [16][19] - The city has been promoted as a "super golf destination," with significant media coverage highlighting the influx of Korean tourists seeking golfing experiences [18][22] - The golf course's unique wetland and coastal features contribute to its reputation as one of the most challenging courses in East China, attracting golf enthusiasts [19][24] Group 3: Talent Attraction and Economic Development - Yancheng has implemented the "Yellow Sea Pearl Talent Plan," attracting over 180,000 talented individuals, including graduates from top universities, to support its economic transformation [15][16] - The city's focus on green and sustainable development aligns with national goals for carbon neutrality, creating a favorable environment for innovation and investment [13][15] - The rise in ecological awareness among tourists is contributing to the growth of Yancheng's tourism sector, with a shift towards eco-friendly travel experiences [12][27] Group 4: Cultural and Recreational Offerings - Yancheng is diversifying its tourism offerings with unique experiences such as night camping, star gazing, and cultural heritage tours, appealing to the younger generation [25][30] - The city combines its natural beauty with rich cultural heritage, offering visitors a chance to explore local cuisine and historical sites, enhancing its attractiveness as a travel destination [30][28] - The integration of ecological protection and cultural tourism is positioning Yancheng as a "youth city," encouraging longer stays and deeper engagement from visitors [30][27]