Core Insights - Hema Fresh has opened its first store in Linyi, Shandong, marking its entry into the eighth city in the province, with a store size of 3,000 square meters offering a full range of products including fresh produce, baked goods, organic vegetables, seasonal fruits, and flowers [1][5] Group 1: Store Opening and Customer Response - The opening day saw enthusiastic customer turnout despite rainy weather, with long queues forming before the store opened [1] - Popular items included baked goods such as Earl Grey tea-flavored Swiss rolls and durian mille-feuille, indicating strong consumer interest in trendy products [1][3] Group 2: Product Offerings and Services - The store features a dedicated area for fresh durians with a year-round stable supply, ensuring customers can access high-quality products [3] - The seafood section includes live Boston lobsters and king crabs, with a dining area offering freshly prepared dishes like steamed crabs and spiced shrimp [3] Group 3: Online and Delivery Services - Hema Fresh initiated online delivery and pop-up stores in Linyi prior to the official opening, with a delivery radius of 3 kilometers from the store [3] - Popular items during the trial period included Norwegian salmon slices and various flavored Swiss rolls, leading to increased stock to meet customer demand [3] Group 4: Strategic Rationale for Expansion - Linyi is identified as a significant logistics hub and has a high frequency of online shopping among consumers, making it an ideal location for Hema Fresh [5] - The company has accelerated its store openings in Shandong this year, with multiple cities now served, enhancing customer access to global quality products and quick delivery services [5]