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杭州文旅升级之路:从“西湖游玩”迈向“西湖+沉浸体验”新时代
Huan Qiu Wang· 2025-05-15 14:10
Core Insights - The article discusses the development of cultural tourism in Xi'an and Hangzhou, highlighting their unique approaches and innovations in the industry [2][16] Group 1: Xi'an's Cultural Tourism Development - Xi'an has transformed into a "net celebrity city" with a focus on immersive experiences rooted in its rich historical culture [3][4] - The "Daming Palace Night City" serves as a core engine for Xi'an's cultural tourism, featuring interactive performances that engage visitors in historical narratives [5] - Xi'an's cultural tourism ecosystem includes a diverse range of offerings such as historical sites, immersive cultural districts, and large-scale performances, creating a comprehensive experience for different visitor demographics [7] Group 2: Hangzhou's Cultural Tourism Upgrade - Hangzhou is transitioning from a focus on West Lake tourism to a broader exploration of "Song Dynasty culture," leveraging its historical significance as the Southern Song capital [8][9] - The city is developing infrastructure to support Song culture, including the restoration of historical streets and the creation of educational routes that connect significant cultural sites [10] - The introduction of the "Parallel World Resort" aims to enhance Hangzhou's cultural tourism by integrating Song culture with high-tech entertainment, positioning it as a destination for immersive experiences [12][16] Group 3: Future Prospects - The "Parallel World Resort" will feature large-scale performances and interactive experiences that highlight Song culture, aiming to attract visitors and extend their stay [12][16] - The resort will also incorporate advanced technology in its attractions, such as an 8K immersive flying experience and various family-friendly entertainment options [14][15] - The overall strategy for both cities reflects a shift towards immersive tourism experiences, with Hangzhou aiming to redefine its identity beyond just being a scenic spot [16]
曲江文旅首季亏4360万三年累亏5.74亿 控股股东1200万冻结股份将被拍卖
Chang Jiang Shang Bao· 2025-05-12 23:30
曲江文旅(600706)(600706.SH)控股股东西安曲江旅游投资(集团)有限公司(简称"旅游投资集团")新增 一则股份拍卖信息。 5月11日晚间,曲江文旅公告,公司控股股东旅游投资集团于5月8日收到《浙江省绍兴市中级人民法院 通知书》,将对控股股东所持曲江文旅股票1200万股进行拍卖,本次拍卖股份占其持股数量比例为 10.48%,占公司总股本的4.70%。目前该部分股份处于冻结状态。 旅游投资集团表示,公司正努力在司法处置前解决该事项,以维护公司的权益。 长江商报记者注意到,曲江文旅手握顶流景区大唐不夜城景区,其以"不倒翁小姐姐""盛唐密盒"等景区 互娱演艺产品走红网络。不过,近年来,曲江文旅业绩表现并不理想。2022年至2024年,曲江文旅净利 润连续三年亏损,累亏5.74亿元。 值得一提的是,2024年年报中,曲江文旅表示,公司预计2025年度实现收入10亿元左右。以10亿元计 算,公司预计2025年营业收入较上年12.53亿元下降约20%。 控股股东所持1200万股将被拍卖 2024年10月底,曲江文旅曾公告称,近日,资本运营公司与绍兴柯桥汇金小额贷款股份有限公司就借款 事项已达成和解,浙江省绍兴 ...