Group 1 - Shenzhen Weiji Technology Co., Ltd. has completed the acquisition of the American photography accessory brand JOBY for several tens of millions [1] - Weiji Technology aims to enhance its layout in the European and American markets and cater to different user groups through this acquisition [1][3] - The global photography accessory market is experiencing rapid growth due to the rise of short videos, live streaming, and Vlogs, leading to increased demand for portable and professional shooting tools [1] Group 2 - Weiji Technology, established in 2015, specializes in the research, production, and sales of mobile and camera photography accessories, offering over 3,400 products [1][2] - The company has a global channel layout, with over 570 distributors in more than 80 countries and online presence on platforms like Tmall, Amazon, and AliExpress [2] - In 2022, Weiji Technology achieved sales of 400 million yuan from its carbon fiber tripods and mobile ecosystem series, and in 2023, it expanded its product line and reached sales of approximately 1 billion yuan [2] Group 3 - JOBY, founded in 2005, is known for its innovative GorillaPod flexible tripod and has grown into a comprehensive content creation equipment provider [2][3] - After the acquisition, Weiji Technology will have three brands: Ulanzi, Falcam, and JOBY, allowing for resource sharing and collaborative efficiency in technology development and supply chain management [3] - JOBY holds a 67% retail market share in the flexible tripod segment in the U.S. and operates in 65 countries and regions globally [2]