Core Insights - The new genuine leather logo represents a milestone in the industry, emphasizing technology, innovation, consumer interaction, and alignment with international markets [1][2][3] - The introduction of the new logo is supported by the release of group standards for genuine leather product management, enhancing the scientific and effective management of these products [2] - The genuine leather logo is recognized as a certification trademark, ensuring that products are made from natural top-grain leather or fur, are of high quality, and come with good after-sales service [3] Industry Developments - The new logo incorporates a patented anti-counterfeiting technology that allows consumers to verify product authenticity through a unique code, addressing the demand for transparency and traceability [1][2] - The new standards for ecological leather products set higher thresholds for companies, requiring them to establish traceability systems and adhere to stricter chemical content controls, promoting the use of green materials [2] - China is the largest producer, exporter, and consumer of leather globally, with a complete industrial chain but lacking world-renowned brands; the new logo aims to better meet market trends and consumer demands [3]