Core Insights - The leather industry in China is facing challenges with a decline in revenue and profit in the first half of 2025, with total revenue at 394.98 billion yuan, down 1.2% year-on-year, and total profit at 15.78 billion yuan, down 8.7% [1] - The export and import totals for the leather industry have also decreased, with exports at 43.23 billion USD, down 7.8%, and imports at 7.53 billion USD, down 13.6% [1] - The industry is undergoing a digital transformation, focusing on high-quality development through smart and green initiatives, as emphasized by industry leaders [2] Industry Performance - In the first half of 2025, the leather, fur, feather, and footwear industries reported a total revenue of 394.98 billion yuan, reflecting a year-on-year decrease of 1.2% [1] - The total profit for the same period was 15.78 billion yuan, which is an 8.7% decline compared to the previous year [1] - The total import and export value of the leather industry has been shrinking, with a trade surplus of 35.7 billion USD, down 6.5% year-on-year, accounting for 6.1% of the national trade surplus [1] Digital Transformation and Future Outlook - The leather industry is entering a new phase characterized by platformization and ecological digital transformation, with a focus on chain transformation and integration of various sectors [2] - Industry leaders highlight the importance of leveraging national policies, new retail models, and technological innovation to accelerate the transition towards high-end, intelligent, and green development [2] - The industry is seen as having a long-term positive outlook despite current challenges, with a complete and well-supported supply chain [2]

Core Insights - The new genuine leather logo represents a milestone in the industry, emphasizing technology, innovation, consumer interaction, and alignment with international markets [1][2][3] - The introduction of the new logo is supported by the release of group standards for genuine leather product management, enhancing the scientific and effective management of these products [2] - The genuine leather logo is recognized as a certification trademark, ensuring that products are made from natural top-grain leather or fur, are of high quality, and come with good after-sales service [3] Industry Developments - The new logo incorporates a patented anti-counterfeiting technology that allows consumers to verify product authenticity through a unique code, addressing the demand for transparency and traceability [1][2] - The new standards for ecological leather products set higher thresholds for companies, requiring them to establish traceability systems and adhere to stricter chemical content controls, promoting the use of green materials [2] - China is the largest producer, exporter, and consumer of leather globally, with a complete industrial chain but lacking world-renowned brands; the new logo aims to better meet market trends and consumer demands [3]