Core Viewpoint - The recent trademark disputes involving "Zhenling" yogurt from Youchun Dairy have raised concerns, particularly regarding the use of terms like "zero" and "no added sugar" in product marketing, especially in light of new national standards prohibiting such claims starting March 16, 2027 [1][12]. Trademark Registration and Company Background - Youchun Dairy's "Zhenling" yogurt has applied for multiple trademarks, including "Zhenling," "zero," and "no sugar added," with one "Zhenling" trademark successfully registered among 65 food category trademarks [2][6]. - The brand is associated with Shanghai Mingguan Dairy Marketing Consulting Co., which was founded in 2003, and co-founder Luo Xing holds a 30% stake in the company [2][6]. Regulatory Changes and Industry Impact - A new national standard (GB 7718-2025) prohibits the use of terms like "zero added" and "no added" for prepackaged foods, set to take effect in 2027, allowing companies a two-year adjustment period [12][13]. - Industry experts argue that the overemphasis on "no additives" can mislead consumers and disrupt market order, as most foods cannot be completely free of additives [12]. Company Position and Marketing Strategy - The founder of "Zhenling" yogurt has stated that "zero" signifies the company's zero tolerance for sugar and additives, promoting a clean ingredient list [8][12]. - Despite the new regulations, Youchun Dairy has indicated that it will not change the brand name "Zhenling," and customer service has stated that the product contains only milk and probiotics [1][12]. Legal Considerations - Legal experts suggest that if "Zhenling" yogurt does not prominently advertise "zero added" claims, it may not violate the new regulations, provided that the product does not contain the corresponding ingredients [13].