Core Viewpoint - The launch of the new model, Zhidou Rainbow Pro, marks a significant upgrade in Zhidou Auto's product line, focusing on micro-mobility solutions that are stylish, safe, and affordable, with a price range of 3.89 million to 4.69 million yuan, and a net price after subsidies of 1.89 million to 2.69 million yuan [1][4][9] Product Launch - Zhidou Auto officially launched the Zhidou Rainbow Pro on April 18, 2024, with three versions: Muguang, Caiyun, and Xingyun, featuring a maximum electric range of nearly 300 km [1][3] - The new model emphasizes six key values: aesthetics, safety, range, intelligence, comfort, and customization, aiming to provide a comprehensive micro-mobility solution [1][4] Market Trends - The micro electric vehicle market is experiencing unprecedented growth, with sales expected to reach nearly 3 million units in 2024, significantly outpacing the industry average [4][6] - Zhidou Auto is strategically focusing on a "light, fast, and new" development approach, restructuring its entire industry chain to capture market opportunities [4][6] Sales and Recognition - Following the launch of the Zhidou Rainbow, the model achieved over 10,000 units sold within six months, ranking among the top in the micro-car sales chart [6][9] - The company has successfully transformed consumer perceptions of micro electric vehicles from a compromise choice to a preferred option [4][7] Consumer-Centric Strategy - Zhidou Auto's new model promotes "equality in customization," allowing consumers to define their preferences and ensuring that safety and intelligent features are standard rather than optional [7][9] - The company aims to eliminate the perception that low prices equate to low quality, offering the Zhidou Rainbow Pro at an accessible price point while maintaining high standards [9][12] Future Plans - Zhidou Auto plans to restart its export business by the end of 2024, having obtained EU certification, with intentions to deliver prototypes to over 20 countries in the first half of 2025 [14] - The company is committed to expanding its product matrix with plans to develop multiple models tailored to different consumer segments over the next few years [12][14]