Group 1 - The core message of the news is that Hongri Automobile Group is celebrating its 30th anniversary while transitioning into a new development phase focused on micro electric vehicles [2][3] - The company emphasizes the importance of market demand and product quality in a competitive micro electric vehicle market, highlighting the need for safety, comfort, and intelligent features [3][4] - Hongri has launched popular models like X9 and S1, utilizing advanced technologies to meet consumer demands for micro electric vehicles [3][4] Group 2 - Hongri has introduced the "Hi Platform," an intelligent architecture that enhances convenience, energy efficiency, comfort, and safety in its vehicles [4] - The company is committed to rigorous testing and validation of its products, showcasing their performance through public trials and media coverage [4][5] - In 2023, Hongri was recognized as a benchmark factory for industrial internet in Shandong Province, and its new digital industrial park has a planned capacity of 500,000 vehicles [5][7] Group 3 - The establishment of a third industrial park in Jinzhai is part of Hongri's long-term strategy to enhance manufacturing capabilities and product quality [7][8] - The company is focusing on lean manufacturing to improve efficiency and reduce costs, becoming a recognized expert in cost management within the industry [7][9] - Hongri is planning to expand its global presence, particularly in Southeast Asia, by responding to market demands and establishing marketing networks in countries like Thailand and Indonesia [8][9] Group 4 - The company aims to stabilize its position in the low-speed electric vehicle market before entering the new energy passenger vehicle market [9][11] - In 2025, Hongri plans to undergo significant internal management changes and enhance its market strategy to maintain its leading position in the industry [11] - The company is also looking to accelerate its capital process to become the first publicly listed company in the micro electric vehicle sector in China [11]

Core Viewpoint - The launch of the new model, Zhidou Rainbow Pro, marks a significant upgrade in Zhidou Auto's product line, focusing on micro-mobility solutions that are stylish, safe, and affordable, with a price range of 3.89 million to 4.69 million yuan, and a net price after subsidies of 1.89 million to 2.69 million yuan [1][4][9] Product Launch - Zhidou Auto officially launched the Zhidou Rainbow Pro on April 18, 2024, with three versions: Muguang, Caiyun, and Xingyun, featuring a maximum electric range of nearly 300 km [1][3] - The new model emphasizes six key values: aesthetics, safety, range, intelligence, comfort, and customization, aiming to provide a comprehensive micro-mobility solution [1][4] Market Trends - The micro electric vehicle market is experiencing unprecedented growth, with sales expected to reach nearly 3 million units in 2024, significantly outpacing the industry average [4][6] - Zhidou Auto is strategically focusing on a "light, fast, and new" development approach, restructuring its entire industry chain to capture market opportunities [4][6] Sales and Recognition - Following the launch of the Zhidou Rainbow, the model achieved over 10,000 units sold within six months, ranking among the top in the micro-car sales chart [6][9] - The company has successfully transformed consumer perceptions of micro electric vehicles from a compromise choice to a preferred option [4][7] Consumer-Centric Strategy - Zhidou Auto's new model promotes "equality in customization," allowing consumers to define their preferences and ensuring that safety and intelligent features are standard rather than optional [7][9] - The company aims to eliminate the perception that low prices equate to low quality, offering the Zhidou Rainbow Pro at an accessible price point while maintaining high standards [9][12] Future Plans - Zhidou Auto plans to restart its export business by the end of 2024, having obtained EU certification, with intentions to deliver prototypes to over 20 countries in the first half of 2025 [14] - The company is committed to expanding its product matrix with plans to develop multiple models tailored to different consumer segments over the next few years [12][14]