课程还设置丰富的实地教学环节，带领企业家走进标杆企业，实现理论与实践深度融合。走近三一集 团，企业家们深入全球装备制造业龙头的数字化工厂，观摩"智能产线"的实战成果，与企业高管面对面 交流"制造业智能化升级"的路径与难点，为会泽制造业企业技改、产能优化提供可复制的实操模板；在 9月15日至19日，会泽县工商业联合会（总商会）到清华大学继续教育学院组织举办"会泽县民营企业高 质量发展研修班"，助力会泽民营企业家把握发展趋势、破解经营难题、提升发展质效，为会泽民营经 济高质量发展注入新动能。县工商联（总商会）第十届执委及部分民营企业负责人等共50余人参加。 本次研修课程聚焦企业家成长痛点与发展需求，精心筛选一周核心学习模块，邀请清华大学知名教授、 行业专家组成强大师资团队，通过理论授课+案例解析+实地研学的形式，为企业家全方位赋能。课程 聚焦数智化转型、经济战略，领导力文化、商业模式、法律风控等模块，为企业家量身定制成长路径。 抖音集团，企业家们深入参观新媒体产业生态核心阵地，解码短视频营销、直播带货的流量逻辑，学 习"内容-变现-品牌"的全链路运营模式，助力会泽特色产业打通线上销售与品牌传播新渠道。参观清华 校 ...

Core Viewpoint - The article emphasizes the importance of market research and strategic planning for companies engaging in B2B overseas social media marketing, highlighting the need for understanding target markets and selecting appropriate marketing partners [1][2][18]. Group 1: Importance of Market Research - Market research is fundamental for companies to develop effective marketing strategies, as it provides insights into market demands and competitive landscapes [2]. - Various methods for conducting market research include online surveys, interviews, and focus groups, along with tools like Google Trends and SEMrush for comprehensive data [3]. Group 2: Choosing a B2B Overseas Social Media Marketing Company - When selecting a B2B overseas social media marketing company, factors such as professional capabilities, industry experience, and successful case studies should be considered [5][15]. - Companies with extensive experience and expertise can offer higher quality marketing services, exemplified by Xinggu Cloud's team of AI and marketing experts [5]. - Industry experience is crucial for understanding specific business needs, with Xinggu Cloud having successful cases in sectors like machinery, healthcare, automotive, and renewable energy [6]. - Reviewing successful case studies provides direct insight into a company's marketing effectiveness, with Xinggu Cloud having assisted over 5000 enterprises in enhancing their overseas marketing efforts [7][17]. Group 3: Collaboration Models and Custom Solutions - Common collaboration models include project-based and annual fees, allowing companies to choose based on their needs and budget [8]. - Custom solutions can be tailored to specific business requirements, with Xinggu Cloud offering options like exhibition marketing, short video marketing, and SEO for independent sites [8]. Group 4: Success Cases of Xinggu Cloud - A factory in Wuxi achieved sales of 51 million RMB within three years using Xinggu Cloud's AI marketing system [11]. - A Shanghai engineering machinery company realized over 2 billion RMB in sales through Xinggu Cloud's online customer acquisition strategy, recognized by Facebook as a B2B video case [12]. - A trading company in Jining transitioned from agricultural products to new energy vehicles, generating over 1000 inquiries monthly and exporting more than 1000 vehicles in 2024 through TikTok marketing [13]. - A home goods company in Foshan increased its Facebook followers to over 120,000 and achieved a 13%-15% sales conversion rate after collaborating with Xinggu Cloud [14]. Group 5: Evaluating Marketing Effectiveness - Common evaluation methods for marketing effectiveness include data analysis, user feedback, and market research, with key performance indicators such as exposure, click-through rates, conversion rates, and ROI [16].