Core Viewpoint - The article discusses the recent challenges faced by Stone Technology, including layoffs in its washing machine division, leadership changes, and declining consumer trust, all occurring as the company prepares for its secondary listing on the Hong Kong Stock Exchange [5][14][19]. Group 1: Company Challenges - Stone Technology has initiated significant layoffs in its washing machine division, reducing staff in various teams, which has raised concerns about its operational capabilities and customer service [3][5][7]. - The company has faced numerous consumer complaints regarding the quality and reliability of its washing machines, leading to increased dissatisfaction among customers [6][11]. - The departure of key executives, including the president of the cleaning products unit, has created instability within the company, further complicating its strategic direction [4][12]. Group 2: Financial Performance - In 2024, Stone Technology reported a revenue of 11.94 billion, a year-on-year increase of 38.03%, but its net profit declined by 3.64% to 1.977 billion [11][18]. - The company's washing machine business has shown a low return on investment, with a gross margin of only 33%, significantly lower than its core business of robotic vacuums, which has a gross margin of 52% [18]. - Despite substantial investments in research and development, particularly in the washing machine segment, the financial returns have not met expectations, indicating a potential misalignment in strategy [18][19]. Group 3: Market Position and Strategy - Stone Technology is attempting to enter the washing machine market, which is dominated by established players like Haier and Midea, posing significant challenges in terms of supply chain and market penetration [15][16]. - The company aims to leverage its upcoming secondary listing to enhance its capital structure and attract new investors, although investor confidence has been shaken by recent performance issues [14][19]. - The strategic shift towards washing machines is seen as a response to market pressures, but the effectiveness of this pivot remains uncertain given the current operational and financial challenges [19][20].