Core Insights - The article highlights the transformation of traditional oil paper umbrella production in Shigu Town, Hunan Province, into a modern industrial chain, enhancing local employment and income opportunities [1][3]. Industry Overview - Shigu oil paper umbrellas are recognized as a provincial intangible cultural heritage, with a history dating back to the Ming Dynasty [1]. - The local government has actively promoted the modernization of traditional workshops, collaborating with universities to integrate modern printing technology into umbrella design [3]. Production and Employment - In 2024, the production of oil paper umbrellas is expected to exceed 15 million units, generating a revenue of 300 million yuan, and creating over 8,000 jobs, with annual income increases of up to 100,000 yuan for some workers [3]. - The production process involves 82 steps and takes 15 days to complete a single umbrella, showcasing the craftsmanship involved [3]. Innovation and Market Strategy - The sixth-generation inheritor of the craft, Zhou Le, emphasizes innovation by incorporating modern elements such as anime and traditional Chinese aesthetics into the umbrella designs, appealing to younger consumers [5]. - The production model has shifted to a "decentralized processing + collective cooperation" approach, allowing villagers to work from home while contributing to the assembly and sales of umbrellas [5]. E-commerce Development - The village has established 22 umbrella enterprises, with five successfully launching e-commerce channels, significantly expanding the market reach of Shigu oil paper umbrellas [7]. - On peak days, the village can sell over 5,000 umbrellas through e-commerce platforms, indicating a robust demand [7]. Collaborative Efforts - The industry is actively pursuing integration with academic institutions for cultural and technological advancements, partnering with companies to enhance product development and market expansion [7].