Report Summary 1. Industry Investment Rating There is no information provided about the report's industry investment rating. 2. Core Viewpoints - The market for mineral supplements is expected to continue expanding due to increased consumer health awareness, a maturing consumption concept, and policy catalysts in the silver economy [4]. - The industry is evolving from basic nutrition supplementation to more precise and functional demands, with consumers becoming more rational in their choices [10]. - Innovation in dosage forms and absorption optimization, as well as the integration of green and sustainable concepts, are becoming key factors in the industry's development [28][29]. 3. Summary by Directory Market Background - Mineral supplements are a type of nutrient - supplement health food. The calcium - supplement market is leading, and the market for health foods is expected to grow [4][5]. - The industry has gone through a startup period (1981 - 1990), a formation period (1991 - 2000), an adjustment period (2001 - 2010), a development period (2011 - 2020), and a high - quality growth period (2021 - present) [6][7]. Market Status - Market Scale: From 2019 - 2023, the market size grew from RMB 196.365 billion to RMB 212.434 billion with a CAGR of 1.99%. It is expected to grow from RMB 218.4 billion to RMB 242.241 billion from 2024 - 2028 with a CAGR of 2.62% [8]. - Market Supply: The supply side shows structural differentiation and innovation. Upstream focuses on scale and quality control, while mid - stream faces challenges of homogenization and technology upgrading. Innovation focuses on improving bio - availability and consumer experience [9]. - Market Demand: Demand is shifting from basic nutrition to precise functional needs. Consumers choose supplements based on specific life stages and health problems [10]. Market Competition - Market Evaluation Dimensions: Companies are evaluated based on growth potential, innovation ability, cost control, and sales cost management efficiency [12][13][14][15]. - Market Competition Pattern: The industry has three echelons. The first echelon includes Lily Group and Harbin Pharmaceutical Group; the second includes Conba and Tongrentang; the third includes Yiling Pharmaceutical [16]. - Ten Brand Recommendations: Brands such as Lily Group, China Resources Sanjiu, and Shijiazhuang Pharmaceutical Group are recommended for their unique advantages in product customization, brand reputation, and raw - material control [17][18][19]. Development Trends - Precision and Functionality: The market is moving towards customized solutions for specific groups and functions, promoting value - based competition [27]. - Dosage Form Innovation and Absorption Optimization: New technologies are used to improve absorption and develop new dosage forms, enhancing compliance [28]. - Green and Sustainable Development: The industry is integrating sustainable concepts throughout the value chain, from raw materials to packaging [29].