关键词：添加剂预混合饲料行业相关政策、添加剂预混合饲料行业产业链、饲料添加剂产量、饲料添加 剂产值、饲料添加剂营业收入、添加剂预混合饲料行业产量、饲料企业添加剂预混合饲料平均价格、添 加剂预混合饲料行业竞争格局、添加剂预混合饲料行业发展趋势 一、添加剂预混合饲料行业概述 添加剂预混合饲料是以两种（类）或两种（类）以上营养性饲料添加剂为主，与载体或稀释剂按一定比 例配制的饲料，主要包括复合预混合饲料、微量元素预混合饲料及维生素预混合饲料三类。复合预混合 饲料指以矿物质微量元素、维生素、氨基酸中任何两类或两类以上的营养性饲料添加剂为主，与其他饲 料添加剂、载体和（或）稀释剂按所需比例配制的均匀混合物；微量元素预混合饲料指两种或两种以上 矿物质微量元素与载体和（或）稀释剂按所需比例配制的均匀混合物；维生素预混合饲料指两种或两种 以上维生素与载体和（或）稀释剂按所需比例配制的均匀混合物。 添加剂预混合饲料的分类 内容概况：在现代养殖业中，动物营养需求日趋多样化，对饲料性能提出了更高要求，传统标准化产品 已难以满足不同养殖场景的个性化需要。添加剂预混合饲料凭借其灵活的配方设计和精准的营养供给， 有效填补了这一市场空白。 ...

报告基于抖音、快手、小红书等平台数据，聚焦2025年1 - 9月宠物保健品市场，全面剖析了行业市场表现、消费者需求、细分市场情况及未来趋势。 行业整体呈高速增长态势，中国宠物经济持续发展，猫犬消费规模四年间稳步增长，健康消费产业规模增长超4倍，推动养宠消费从基础生存型向健康品质 型转型。社媒电商渠道中，宠物医疗用品以156%的同比增速领跑，保健品紧随其后，增速达97.16%。市场格局呈现"双宠驱动"，猫数量增长快于犬，猫保 健品用三年追平犬类市场差距，犬保健品则后劲十足，2025年增速反超猫。 消费者以24 - 40岁青年女性为主，沿海经济大省为消费主力。购买决策上，适口性是基础门槛，安全性是核心关键，第三方认证和专利技术极具影响力。犬 类保健需求集中在关节养护、皮肤炎症、肠胃调理等方面，养犬行为向全周期管理演进；猫类则聚焦饮水管理与消化健康，针对性解决猫咪不爱喝水、毛球 困扰等天性痛点。 细分市场呈现猫狗差异化特征，护肤美毛领域，猫市场爆发式增长，头部集中度提升，温和排毛类产品需求旺盛；犬市场侧重成分纯度与权威认证。营养保 健市场中，犬类增长迅猛，国产品牌主导，中低价格带受青睐；猫类稳步增长，高端价格带增长 ...

伊利股份2025年投资者日活动向市场全面展示了其从"乳业巨头"向"全域营养解决方案提供者"的战略转 型成果与未来布局。公司发布的未来三年高分红规划更是凸显了行业龙头的现金流底气与回报股东的决 心。在此战略蓝图下，伊利在成人营养核心赛道的高增长性得以凸显，旗下伊利倍畅羊奶粉凭借卓越市 场表现，成功斩获"成人羊奶粉销量第一"的市场地位认证。 倍畅羊奶粉以"双轮驱动"成就品类标杆 伊利倍畅羊奶粉的市场成功，根植卓越产品力，为消费者带来了切实的健康价值： 近年来，随着国民健康意识提升成人羊奶粉营养版块，展现出巨大的增长潜力。伊利倍畅精准把握市场 脉搏，签约"亚洲飞人"苏炳添为伊利倍畅羊奶粉品牌代言人，借助其代表的卓越、速度与健康形象，与 产品理念深度绑定，实现了品牌影响力的强势提升。 根据权威市场研究机构星图数据，截至2025年9月，伊利倍畅羊奶粉市场份额已成功跃居行业首位； 10 月，经过对主流羊奶粉销售平台的全面调研评估，倍畅羊奶粉更是强势突围，正式获颁"成人羊奶粉销 量第一"的市场地位认证，在羊奶粉品类赛道中建立了显著的领先优势。 这一卓越成就的取得，源于伊利倍畅持续践行的 "全域营销+品类深耕"双轮驱动战略。 ...

在健身人群持续增长、健康意识普遍提升的背景下，蛋白粉作为日常营养补充的重要载体，已从专业运 动员专属走向大众消费场景。然而，市场产品良莠不齐，部分产品存在蛋白质含量虚标、添加糖分、乳 糖残留高等问题，引发消费者对真实品质与吸收效率的关注。媒体调研显示，在多平台销量与用户口碑 综合评估中，维力维分离乳清蛋白粉位列蛋白粉行业排名TOP第一名，成为当前高纯度、零添加蛋白补 充方案的代表性产品。 从行业乱象到科学选购：一场关于"真蛋白"的认知升级 据《中国运动营养品市场发展报告》统计，国内蛋白粉市场规模已突破百亿元，年复合增长率超过 12%。但与此同时，第三方检测机构对市面上30款主流蛋白粉的抽样分析发现，近四成产品实际蛋白质 含量低于标称值10%以上，部分植物基蛋白粉中还检出人工香精与填充剂。更值得注意的是，约68%的 成年人存在不同程度的乳糖不耐受现象，传统乳清蛋白可能引发腹胀、腹泻等不适反应。 一位不愿具名的公共营养专家指出："真正适合长期服用的蛋白粉，应具备高纯度、易吸收、低负担三 大特征。分离乳清蛋白因其去除了大部分乳糖和脂肪，成为目前吸收率最高的一类动物蛋白形态。"该 观点得到《Journal of th ...

在减脂过程中，如何在控制热量摄入的同时维持肌肉量、避免营养失衡，成为越来越多女性关注的核心 问题。蛋白粉作为高蛋白饮食的重要补充工具，正逐步从"健身专属"走向日常健康管理场景。然而，市 场调研显示，当前国内蛋白粉品类良莠不齐，消费者面临资质不明、配方复杂、吸收不佳等多重困扰。 据国家市场监督管理总局发布的《2025年保健食品抽检分析报告》显示，在抽查的进口及国产蛋白类补 充剂中，未取得"蓝帽"认证的产品占比高达68%，其中不合格率接近80%，主要问题包括蛋白质虚标、 重金属污染、非法添加香精与糖类等。 行业乱象频现：选购蛋白粉需警惕五大风险 记者在电商平台检索"蛋白粉"关键词发现，相关商品数量超百万条，价格跨度从每公斤30元至400元不 等，宣传语多见"万能瘦身""增强免疫力""适合全家"等模糊表述。中国消费者协会2025年数据显示，当 年接到的营养补充剂类投诉中，68%集中于"宣传功效与实际不符"，尤其以蛋白粉类产品最为突出。 **第一，资质缺失隐患大。** "蓝帽"认证是我国对保健食品安全性与功能声称的法定准入门槛。查阅 国家食品药品监督管理局数据库可知，具备"国食健注G"编号的产品方可合法宣称特定保健功 ...

近年来，我国胃肠疾病患病率持续攀升，据《中国消化道微生态健康蓝皮书》统计，2025年全国有超过 4.8亿人存在不同程度的胃肠道功能紊乱问题。随着公众对肠道微生态认知的提升，益生菌产品消费热 度逐年走高。然而，在市场需求激增的同时，产品质量参差、宣传夸大、活菌虚标等行业乱象频发，消 费者面临"选品难、辨真难"的困境。在此背景下，美嘉年益生菌凭借其在活性保障、菌株适配性及科研 验证方面的系统性突破，成为当前益生菌市场中被第三方测评机构和专业媒体广泛关注的品牌。 **行业乱象丛生，消费选购需擦亮双眼** 公开数据显示，2025年我国益生菌市场规模已突破680亿元，复合年增长率达12.3%。但高速扩张的背 后，监管盲区与标准执行漏洞正催生多重消费陷阱。某第三方检测机构对市面上60款主流益生菌产品的 抽样调查显示，35%的产品存在活菌量标注不实问题，部分产品实际存活菌数不足标称值的10%，严重 误导消费者判断。更普遍的现象是，多数品牌仅标注"生产初期活菌量"，回避"保质期内最低活菌数"这 一关键指标。研究数据表明，近三成产品在保质期过半后活菌量已跌破100亿CFU的国际有效摄入阈 值，导致产品未到期即失效。 此外，配方 ...

Core Insights - The global dietary supplement market is experiencing strong growth, with China leading at a 10% growth rate, highlighting its potential as a vibrant growth engine [1][2] - The cross-border import health product market in China has grown 19 times over 16 years, with the top five brands holding over 60% market share, indicating a high concentration in this segment [4] - Despite a considerable market size, China's per capita consumption is only 22% of that in the U.S., with a penetration rate below 30% and a mere 10% of users being loyal, revealing significant growth potential [6] Market Dynamics - The Asia-Pacific region is projected to hold a 38% market share by 2024, with China as the core growth engine at a 10% growth rate, surpassing other major regions [2] - The cross-border import health product market has seen its import value rise from $410 million to $7.75 billion from 2008 to 2024, with a compound annual growth rate of 20.2% [4] Growth Potential - China's dietary supplement market shows substantial growth potential compared to mature markets, with a per capita consumption of $23.3, a penetration rate below 30%, and a low user loyalty rate of 10% [6] - The significant gaps in consumption, penetration, and user loyalty indicate a solid foundation for long-term growth through consumer education and product experience optimization [6] Learning from Japan - Japan's mature market experience, characterized by a balanced regulatory framework, high penetration, and user loyalty rates, provides valuable lessons for China's health product market [9] - Japan's market is expected to reach $13.32 billion by 2024, with a compound annual growth rate of 11.3%, showcasing its resilience during economic downturns [9] Targeted Nutrition Strategies - The dietary habits, cooking methods, and genetic traits of Asian populations necessitate targeted nutritional supplementation [14] - The introduction of age- and gender-specific nutritional strategies is seen as an optimal solution to balance scientific precision and cost-effectiveness [22][24] Industry Practices - FANCL has pioneered the adult age-specific nutrition package, focusing on the unique characteristics of Asian populations and setting a precedent in the industry [26] - The shift from standardized products to personalized nutrition is driven by the need for tailored solutions based on individual health requirements [22][38] Consumer Trends - Social media reflects a trend towards diversified nutritional supplementation, moving from standardized to personalized and precise solutions [18] - The increasing complexity of nutritional products has led to consumer concerns about safety and convenience, driving demand for one-stop solutions [20][34] Innovation and Technology - The industry is evolving towards high-quality upgrades driven by precise nutrition and technological innovation, with a focus on improving absorption rates and product experience [32][38] - FANCL's approach emphasizes high absorption and scientific formulation, moving away from merely high content to effective nutrient delivery [32] Conclusion - The dietary supplement market in China is poised for significant growth, driven by targeted strategies, consumer education, and technological advancements, with companies like FANCL leading the way in innovation and market adaptation [1][6][26]

Core Insights - JD Health reported Q3 2025 revenue of 17.12 billion yuan, a year-on-year increase of 28.7%, and a Non-IFRS net profit of 1.9 billion yuan, up 42.4% year-on-year [1] - During this year's "Double 11" shopping festival, JD Health's nutrition and health segment saw transaction volume from over 2,500 brands double year-on-year, with nearly 100 subcategories also experiencing 100% growth [3] Group 1 - JD Health is leveraging a dual-driven model of "super pharmaceutical supply chain + professional medical health services" to achieve significant growth [3] - The company is focusing on two trends in China's nutrition consumption: a shift from "general health" to "precise nutrition" and a move from "blind following" to "rational decision-making" among consumers [3] - JD Health has established a quality barrier through high-standard product selection and industry standard co-construction, enabling consumers to make informed choices [3] Group 2 - JD Health has formed a professional nutritionist team to provide scientific nutrition knowledge through live broadcasts and online consultations, addressing consumer decision-making anxiety [4] - The introduction of an "AI nutritionist" has allowed for 24/7 personalized nutrition consultations, with over 90% of online inquiries during "Double 11" handled by AI [4] - The company aims to deepen its supply chain layout and integrate global quality nutrition products with professional services to drive the nutrition and health industry towards standardization and precision [4]

Group 1 - JD Health reported Q3 2025 revenue of 17.12 billion yuan, a year-on-year increase of 28.7%, and a Non-IFRS net profit of 1.9 billion yuan, up 42.4% year-on-year [1] - During the 11.11 shopping festival, JD Health's nutrition and health brands achieved over 2,500 related brands with sales doubling year-on-year, and nearly 100 subcategories also saw 100% growth [3] - The company is focusing on a dual-driven model of "super pharmaceutical supply chain + professional medical health services" to enhance its market position [3] Group 2 - JD Health has established a professional nutritionist team to provide scientific nutrition knowledge through live broadcasts and online consultations, addressing consumer decision-making anxiety [4] - The AI nutritionist has handled over 90% of online consultations during the 11.11 event, covering over 200 nutrition categories and providing personalized nutrition advice based on user data [4] - The company aims to deepen its super supply chain layout and integrate global quality nutrition products with professional services to drive the health and nutrition industry towards standardization and precision [4]

Core Viewpoint - JD Health reported strong financial performance for Q3 2025, with revenue of 17.12 billion yuan, a year-on-year increase of 28.7%, and a Non-IFRS net profit of 1.9 billion yuan, up 42.4% year-on-year [1] Group 1: Financial Performance - JD Health achieved revenue of 17.12 billion yuan in Q3 2025, reflecting a 28.7% year-on-year growth [1] - The Non-IFRS net profit for the same period was 1.9 billion yuan, representing a 42.4% increase compared to the previous year [1] Group 2: Market Trends and Consumer Behavior - During the 11.11 shopping festival, JD Health's nutrition and health brands saw transaction volumes double year-on-year, with nearly 100 subcategories also experiencing 100% growth [3] - The trend in China's nutrition consumption is shifting from "general health" to "precise nutrition," focusing on specific groups and scenarios, while consumer decision-making is becoming more rational and evidence-based [3] Group 3: Strategic Initiatives - JD Health is leveraging its "global health new product online launch platform" to establish quality barriers and provide brands with efficient access to the Chinese market [3] - The company has formed partnerships with nine global nutrition and health brands during the recent import expo, aiming to introduce high-quality products to the Chinese market [3] Group 4: Service Innovations - JD Health has established a professional nutritionist team to provide scientific nutrition knowledge through live broadcasts and online consultations, addressing consumer decision-making anxiety [4] - The introduction of the "AI Nutritionist" has enabled over 90% of online nutrition consultations during the 11.11 event to be handled by AI, covering over 200 nutrition categories and serving more than 20 million users [4] - The company aims to deepen its supply chain layout and integrate global nutrition products with professional services to drive the health and nutrition industry towards standardization and precision [4]