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上万元的研学,没人去了
创业邦· 2025-09-02 03:09
Core Viewpoint - The study tour industry is experiencing a significant downturn, with a notable decline in enrollment and a shift in parent attitudes towards safety and value for money [4][15][30]. Group 1: Industry Trends - This summer is considered the "coldest summer" for study tours, with order volumes decreasing by 30-40% [4][15]. - Many parents are now skeptical about the value of study tours, preferring to take their children on family trips instead [13][30]. - The market has seen a shift from traditional overseas destinations like Europe and the US to closer and more affordable options like Singapore [14][19]. Group 2: Safety Concerns - Safety issues have become a primary concern for parents, especially following incidents like a child going missing during a study tour [5][12]. - The industry is criticized for a lack of standardization and safety protocols, leading to a mix of reliable and unreliable providers [25][30]. - Parents are increasingly prioritizing safety and value when selecting study tour programs, often opting for programs with better safety records and experienced instructors [25][30]. Group 3: Pricing and Competition - The competitive landscape has led to price wars among study tour providers, resulting in lower quality services as companies cut costs [15][17]. - Some institutions have resorted to offering significantly lower prices to attract clients, which can compromise the quality of the experience [16][19]. - The average cost for overseas study tours has become a point of contention, with parents questioning the value of spending upwards of 40,000 yuan [19][30]. Group 4: Parent Experiences - Parents are sharing their negative experiences on social media, highlighting issues such as misleading marketing and inadequate supervision during activities [12][13]. - Many parents have developed a set of criteria for selecting study tour programs, focusing on safety, instructor qualifications, and overall reputation [8][30]. - The feedback from children is a crucial factor for parents when evaluating the success of a study tour, with positive experiences leading to repeat enrollments [8][30]. Group 5: Future Outlook - The current downturn may lead to a necessary "bubble burst" in the industry, prompting a move towards more standardized and regulated practices [30][31]. - The Ministry of Culture and Tourism has issued guidelines to improve safety and quality in study tours, which may help restore trust in the industry [25][31]. - As the industry evolves, there is potential for growth in well-structured programs that prioritize educational value and safety [30][31].