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创意赋能玩法出新 长三角乡村游如何“热”起来?
Zhong Guo Xin Wen Wang· 2025-10-09 09:45
Core Insights - The article highlights the vibrant rural tourism in Jiaxing, Zhejiang Province, driven by the integration of urban and rural experiences in the Yangtze River Delta region [1][2] Group 1: Tourism Development - The "Biyun Garden" scenic area in Jiaxing has become a popular destination, attracting over one million visitors annually, with a focus on experiential activities such as horseback riding and animal interactions [1] - The demographic of visitors primarily consists of young women aged 20 to 30, who enjoy sharing their experiences and trying new activities [1] Group 2: Regional Integration - The "Xiangyue Jiangnan" village tourism passport connects scenic spots across Shanghai, Jiangsu, and Zhejiang, covering 417 kilometers and featuring 45 unique attractions [2] Group 3: Agricultural and Ecological Integration - The "Jiangxiaojing Paradise" in Yaozhuang Town has successfully attracted visitors by leveraging its environment to promote local citrus fruits, enhancing sales through activities like fruit picking [3] - The "Hongling Village" has developed a range of rice-based products, creating experiential venues that connect agriculture with tourism, such as a "water tower camp" and a "garden farm" [4]