Group 1 - The core event was the launch of a new animation brand and the introduction of the "IP Derivative Business" by Maoyan Entertainment at the "Universal Interest · Dimension Rebirth" conference during the Xiamen Golden Rooster and Hundred Flowers Film Festival [1] - The promotion of the family comedy film "Panda Project 2" featured the new doll IP "Hardcore Version Huhu," which showcased various movements, enhancing the event atmosphere [1] - A collaboration with Yushu Technology transformed the digital character Huhu into a tangible, interactive "entity panda," allowing the audience to experience the film's charm up close [1] Group 2 - In response to audience enthusiasm, Maoyan Entertainment has initiated mass production of the same model panda, indicating a shift from mere viewing to a desire for ownership of companion consumer products [2] - The launch of the new IP-themed retail brand "MmmGoods" signifies a strategic move to connect beloved IP characters with real-life consumer experiences [2] - Maoyan Entertainment aims to continuously explore, develop, and collaborate on high-quality IPs to inject new vitality into cultural tourism and consumer sectors [2]