Core Insights - The event "Shiwai Suzhou" brand promotion and agricultural product sales connection took place in Suzhou, focusing on enhancing the agricultural supply chain and promoting local products [1] Group 1: Event Overview - The event was co-hosted by Suzhou Agricultural and Rural Bureau and Suzhou Agricultural Development Group, emphasizing the integration of agricultural products into schools, enterprises, and institutions [1] - A total of 40 authorized enterprises under the "Shiwai Suzhou" brand were announced, with 12 representative companies receiving awards, including Shenyuan Grapes and Hengyang Australian Lobster [1] Group 2: Sales and Marketing Strategy - The initiative aims to create a comprehensive service system from farm to table, linking online and offline sales channels through partnerships with platforms like Douyin and JD.com [1] - The event featured a market for seasonal agricultural products, including Suzhou rice and Biluochun tea, attracting numerous guests for tasting and collaboration discussions [1] Group 3: Consumer Engagement - An online live broadcast was conducted to provide an immersive experience, allowing consumers to engage closely with high-quality agricultural products [1]

Core Viewpoint - The establishment of the Suzhou operation center of China Health Agricultural Products Network aims to enhance the distribution of healthy agricultural products from production to consumers, leveraging digital technology and cultural tourism integration to promote local products nationwide [1][2]. Group 1: Operational Focus - The Suzhou operation center will focus on three main areas: "scene integration," "brand co-creation," and "digital empowerment" [1]. - It plans to create a matrix of live streaming stations in local scenic spots, allowing visitors to experience Jiangnan culture while conveniently purchasing high-quality agricultural products through mobile live broadcasts [1]. Group 2: Product Development and Promotion - The center will collaborate with local agricultural and cultural tourism enterprises to develop and promote co-branded products that reflect local characteristics, enhancing the cultural value and brand influence of Suzhou's agricultural products [1][2]. - Specific products mentioned include Taihu aquatic products, Biluochun tea, and seasonal fruits and vegetables, which will be marketed more efficiently to consumers across the country [2]. Group 3: Technological Support and Data Sharing - The operation center will provide technological support such as blockchain traceability and AI quality control for local agricultural enterprises, enabling consumers to track the entire process of agricultural products from farm to table [1]. - Plans include establishing a shared database of agricultural and cultural tourism resources to facilitate precise cooperation among enterprises [1]. Group 4: Strategic Importance - The Suzhou operation center is positioned as a key hub in the Yangtze River Delta region, aiming to empower the health agricultural product industry through digital means and contribute to rural revitalization and common prosperity [2]. - The initiative is supported by national authorities and aims to attract high-quality agricultural products from across the country to the Suzhou and Yangtze River Delta markets, unlocking significant consumer potential [2].