Core Insights - The Ministry of Industry and Information Technology of China has released the 2025 list of consumer brands, with Xiangtan Xianglian recognized as a regional brand, highlighting the region's complete industrial cluster for deep processing of lotus seeds [1][2] Brand Development - Xiangtan County has a long history of lotus cultivation, known for its high-quality "Cun San Lian" variety, and has transitioned from traditional agricultural practices to a market-driven model supported by government initiatives, enabling the brand to gain national recognition [2] - The inclusion in the consumer brand list marks a significant upgrade for the Xianglian brand, recognized for its distinctive industrial characteristics and strong regional identity [2] Government Support and Innovation - The local government has upgraded its service philosophy, providing comprehensive support in land supply, policy assistance, and infrastructure, which has led to a reduction in fiscal burdens by 257 million yuan [3] - Financial institutions are projected to provide over 8 million yuan in loans to enterprises in the industry chain by 2025, enhancing the financial support for private sector development [3] - Technological innovation is crucial for improving the quality and efficiency of the private economy, with successful breeding of a new disease-resistant variety of "Cun San Lian" and significant increases in R&D investment from leading companies [3] Digital Transformation and Production Efficiency - Approximately 65.26% of Xianglian cluster enterprises have adopted digital platforms, with online transaction volumes growing annually by 40% [4] - Automation in production has led to cost savings of 2 million yuan annually and a product qualification rate of 99.6% [4] Industry Evolution and Product Diversification - The Xianglian industry has shifted from a focus on raw materials to selling products, quality, and experiences, with a diverse range of products now available [5] - Eco-friendly farming practices have reduced pesticide and fertilizer use by 40%, while increasing per-acre income by 30%, creating a sustainable cycle of production and tourism [5] Tourism and Brand Expansion - The integration of agriculture and tourism has attracted over one million visitors annually, significantly boosting local hospitality and dining revenues [6] - Xiangtan County has developed a brand matrix with 11 provincial specialized enterprises and 31 national high-tech enterprises, enhancing the overall brand effect [6] Economic Impact and Rural Revitalization - The Xianglian industry supports over 100,000 workers, with annual wage disbursements nearing 500 million yuan, contributing to rural revitalization [7] - The industry has achieved an annual output value exceeding 22 billion yuan, benefiting around 30,000 practitioners [7] - Future plans include strengthening brand integration and marketing innovation to enhance the brand's influence and market penetration [7]